David Guetta: Mr. Incredible
Wed 17th Aug, 2011 Featuresin
“He seems to have the ability to go nonstop 24/7, 365 days a year. If he is not in the studio, then he's on a plane, in a car, at a gig or doing promo. His schedule is ridiculous. He is on the entire time."
That’s US booking agent Paul Morris who recently spoke to US chart publication Billboard about the floppy haired Frenchman that’s likely been lining his coffers thicker than ever in the last three years – David Guetta. That the grinning Guetta is once again in spotlight of a magazine like Billboard – a space traditionally reserved for the pop elite that Guetta’s found himself keeping company with lately – is a testament to Morris’ summation of his client’s unfathomable work ethic which has seen the French house hitmaker go from a formidable club-filler to mainstream mega-star and frequent punching bag around these parts. Say what we might (and already have) about his rise to commercial crossover ubiquity, Guetta’s clawed his way to the top on the strength of his unshakable drive and punishing schedule that does indeed keep him on at all times, like when he dutifully answers my phone call for inthemix’s first David Guetta interview in several years, despite being in recovery mode from his 1AM headline set at Electric Daisy Carnival in Las Vegas back in June. Aided by Berocca or not, it’s almost on instinct that Guetta immediately clicks into the right gear, a ragged croak in his voice the only giveaway that perhaps he is capable of having an off day.
“It was really crazy,” the Frenchman enthuses from the confines of his LA hotel room where he’s in the middle of an alotted press ‘block’ that’s been shifted twice at the last minute. “This is a festival with 100,000 people watching me in the middle of the desert in Vegas. That’s just crazy! When I tour by myself doing my David Guetta shows I get probably about 10,000 people and that is also crazy for me because I come from the clubs where getting 500 people through the door was our goal. It’s really unbelievable.”
Flanked by illuminated stilt-walking robots and towering LED screens compelling the throng of ravers to make ‘noise’ and to get ‘ready’, Guetta’s set at EDC was fittingly bombastic and looked like the ideal setting for Guetta to admire his dominion of freshly converted dance fans. After all, the in-roads being made by DJs and producers into the booming American EDM market are indebted to Guetta’s trailblazing efforts of the last few years, even if prying open that door gave us Will.i.Am. and his electro-fied Black Eyed Peas in return.