Do we over-value internationals?

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With a string of lively discussions behind us, the inthemix Debate Series is up to its fifth and final round (who knows, you might see it surface again in another guise). For this Friday’s feature, we’re looking at a hot-button topic often bandied around in club-going circles. All this is powered by Hyundai Veloster, and just like past weeks there are prizes for getting involved in the debate. A big thanks to you all for getting involved throughout January – it’s been fun!

Let’s start with a familiar scenario. You’ve corralled your friends together because that Saturday night has finally arrived. Hype has been steadily building over the past months for the international guest who’s top of the club bill. Podcasts and recorded club sets have been shared around. Tonight, though, that headliner just can’t connect with the dancefloor. The spark is missing. Just when you start thinking it’s your mood to blame, the local resident comes on and lifts the room. Lucky you stuck around, ‘cause half the room didn’t.

“In Australia, I feel like sometimes people turn up five minutes before the international act and leave almost before their last record finishes,” Melbourne stalwart Mike Callander observed in his inthemix Honour Roll feature last year.

It’s no surprise, really, that there’s reverence for internationals here. While the coveted acts of Europe and North America seem to agree we’re a nation always up for a party, we’re also a nation that takes 20-plus hours to get to. One long-haul down here a year – at best – seems to be the usual pattern. If we miss that visit, we can be waiting a while. You might remember we’ve explored this topic before in 2010, but 15 months on we’ve put the question to a new panel of experts: do we care too much about internationals at the expense of our own talent?

When you’re flying an act all the way to Australia, you’ve got to be sure people want to see them. That’s not always a simple equation for touring agents. Daniel Teuma runs Novel Tours & Events out of Melbourne, which in 2011 toured artists with significant clout in the Northern Hemisphere: Marcel Dettmann & Ben Klock, Motor City Drum Ensemble, Claude VonStroke and Octave One among them. This month Novel is bringing Space Dimension Controller and John Digweed to our clubs.

As Teuma tells inthemix, predicting the pulling power of these acts in Australia takes research. “It can be a difficult task to predict the kind of pull or interest in an electronic artist,” he says. “Social media and sites such as inthemix and RA who have user interaction play a very important role these days. Experience from touring similar acts provides an indication of the level of interest locally and interstate, although there are surprises – good and bad – occasionally. Often promoters get caught up in a hype for an artist, which is generally created by industry insiders like other promoters and DJs, and the ‘hype’ has not crossed over to the consumer. The artist is overvalued and then under-performs.”

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Comments

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deCipal

deCipal said on the 4th Feb, 2012

Being a Dj in the Melbourne scene for over 10 years I have seen 1st hand how the use of local Djs at clubs/events has changed over the years. I remember the days when promoters like Wet Musik, Hardware and Teriyaki used to put on events with 1 maybe 2 internationals, and have only 4 or so locals playing alongside them. Djs like; Mike Callandar, Dave Pham, Ben Cromack, Simon Coyle, and Dee Dee, built their reputations on the back of being able to play extended sets at big parties alongside Internationals.

These days we have 20 or more locals stacked into a party playing 1 hour sets, and unfortunately this has now become the norm.. How can you expect the punter to develop a liking for a Dj when they are seeing 6-8 Djs a night in one room? And on the flip side, how can you expect a Dj to build a set and a dancefloor following in such a short period of time behind the decks?

Not only that, but back in the days a Versus set between Djs was few and far between.. Guys like Dee & Slack, or Will-e-Tell and Simon Digby were a specialty. They really knew each others music inside out, which made their sets very exciting for the punter and more often than not better than the International playing. These days Djs are sometimes thrown together without regard for the integrity of the music, or consideration of the punter.

I am in no way singling out 1 promoter, because unfortunately all the big hitters in Melbourne have been guilty of this at some stage in the past. Gone are the days where we could go to a place like Honkytonks / F4 and enjoy a full night of top notch local talent.

So in response to the question, NO, I dont think we over-value Internationals. In my opinion there are still only a small handful of local Djs in Melbourne that can outplay a quality International. Its a shame because our scene is so saturated with the average Dj that there is little chance of many making the next step in becoming a stand out local Dj.

Just my thoughts..

Bruno from Burwood

Bruno from Burwood said on the 6th Feb, 2012

The biggest problem with the OP is that you've used Daniel Teuma as a reference. His bargain basement shopping for internationals cannot be reconciled with any desire he may claim to have for having crowds rock up to see locals.

Within the same OP you've got Teuma being used to buttress Claire Morgan's comments when it is Teuma's attitude towards putting on parties that ensures that a genuinely talented local like Claire never gets the chance to shine on a fitting stage.

At every LOY and now Novel event there are two to three internationals playing in the main room. Exactly where is the room for the local? The 10 minutes before midnight when people arrive at a club on a Friday night after a long week at work, or some end of week festivity that they want to be a part of; or after 6 when the majority of the floor is well and truly fucked from the said week at work?

When has he tried any sort of local only night to showcase Melbourne's talent?

He is so worried about his bottom end that he farms out Marcel Fengler because, even though he is a strong member of the Ostgut Ton family (and allows Novel to name drop Berghain on a flyer), there is a concern that he isn't a big enough name and that the money won't be there. Low and behold Fengler destroys Dettmann vs Klock who end up playing at a poorly run night without working turntables. Lets not pretend that he gives a shit about the music.

Now he is trying to be nice to people because he is no longer able to use Future's money to undercut other promoters who tour acts; and he cannot guarantee himself the sort of crowd that Future's popularity ensured.

I can't see how anyone could seriously think that he or she is promoting local talent if there are more than 2 internationals playing at the one night on a regular basis.

This article would be the joke of the year if it wasn't giving a voice to a person whose name has brought nothing but angst to anyone that gives a shit in Melbourne for years now. Why don't the ITM journos get into contact with the first 5 promoters that come into their heads ask some questions and then re do this topic.