Dubstep Sells: 10 Wubb-Heavy Cash-Ins

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Oh dubstep, is there anything you can’t do? After wobbling its way into the mainstream, the once-underground genre has become about as on-the-radar as you can get, with its reach now extending far beyond just the musical realm. Dubstep’s latest stomping ground? The world of advertising.

As was brought to our attention in a recent article from Spin, dubstep’s (and we’re using a pretty loose definition of the word) sub-bass wobbles and screeches have transcended commercial music and taken over plain old commercials. Presumably in an attempt on the part of advertisers to be hip and down with the musical tastes of the ‘yoof of today, the divisive genre has been spotted in ads for everything from fast food to booze and terrible-looking movies – and to prove it, we’ve counted down 10 of the most memorable wubb-heavy cash-ins. Step aside sex; it’s dubstep that sells now!

10. Northface

Kicking off the list is the “Never Stop Exploring” ad for puffy-jacket makers Northface, set to the deep wubbs of Bassnectar’s Magical World. The ad features a couple who look like they aren’t adverse to drinking their own piss when the occasion calls for it, fearlessly climbing a really big mountain, because dubstep’s badass and they’re badass and I suppose they want you to think that Northface is badass, too.

9. KFC Krushers

KFC has long gone for the bloke market, so it’s fitting they went the brostep angle in their ad for Krusher shakes. There isn’t much to this one (except for perhaps a hectic music/hectic beverage connection), but it’s heartwarming to see that Australian advertisers are down with dubstep too.

8. ‘The Watch’ trailer

When a few seconds of Skrillex is the highlight of a movie trailer, things don’t bode well for the future Rotten Tomatoes rating of the flick in question. The Watch has Bangarang enter just as the lack of plot becomes so apparent the filmmakers must have known they needed something really loud and distracting to divert attention. Well, that’s one use for the genre.

7. GoPro HD

Because nothing says energy like dubstep and no one says dubstep more than Skrillex (to Americans, that is), poster boy of the Stateside “EDM” boom gets two entries on this list. The second is an ad for GoPro cameras, where Scary Monsters and Nice Sprites provides the soundtrack to a high-octane kayaking adventure through a waterfall. Not everyone’s digging it, though – the most liked comment on this video (before being marked as spam) on YouTube is, “Thumbs up if the robot diarrhea noise ruins this?”

6. Southern Comfort

By now you’ve probably picked up on the badass theme in these wubb-heavy ads, and this latest instalment is no exception. Southern Comfort advertises how extreme their ghastly new Tabasco-infused spirit (go ahead, vomit) is with the help of some illustrative brostep breakdowns.

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Kiron said on the 10th May, 2012

Every vidya game trailer uses brostep it seems these days as well.


lorena-may said on the 10th May, 2012

Thanks for the LOLs inthemix


thunderbot said on the 10th May, 2012



ravelikespastic said on the 10th May, 2012

That last video makes me want to hurt someone. Preferably that kid.
The red light one was good until I saw the message at the end.


JackT said on the 10th May, 2012

It's unhealthy how much I strangely enjoy the Weet-a-Bix one.


aguilare said on the 10th May, 2012

I like the KFC Krushers one, they actually did a good job integrating the brostep to the visuals.


Twizard said on the 10th May, 2012

Haha the weetabix one is awesomes. Nothing like Teddy bears and exploding pillows to make me hungry for cereal


lawlietskyy said on the 11th May, 2012

The more commercialized it becomes, the quicker this genre will die ... Libra fleur tampons your next.


RaverSlut said on the 11th May, 2012

@lawlietsky negative. the more commercial dubstep becomes the more commercial kid generations will raise to the genre.. kids now days in preschool listen to dubstep.. get your fact straight matey!


discotheque said on the 11th May, 2012

You forgot to list Microsoft's Internet Explorer ad that uses an awful brostep tune that I can't be fucked up naming lol


Yasoda said on the 11th May, 2012

the KFC ads in Aus are actually produced by an Australian bass music producer. Not so much a cash in as a subversion


Bombalia said on the 13th May, 2012

I think the one for human trafficking is brilliant. Great way to highlight such a major issue & still be entertaining.


Zaelord said on the 14th May, 2012

#3 isn't dubstep bro


B_e_de said on the 18th May, 2012

I'm with JackT on this one.


Gleb said on the 18th May, 2012

the internet explorer commercial with Adam Clare's "Too Close" is sick! Even though I won't use IE, it gave his initially failed album launch new life. That track is up to #1 in Germany for 2 weeks straight while hitting in the 60s in the USA. He's the male version of Adele.