ITM's 10 favourite clips of 2012...so far
Wed 6th Jun, 2012 Featuresin
When Die Antwoord dropped the video for their track Baby’s On Fire this morning, the internet went into overdrive, and many – ITM included – hailed the seven-minute zef masterpiece as the video of the year. Of course, we couldn’t make so big a claim without first trawling back through the bank of 2012 video clips, for another look at what other clips have been standouts so far this year. As you’d expect, there’s been plenty of quality – that in mind, we decided to whittle down this year’s video output into a list of the some of our favourite videos so far this year. We’ve come back with a collection that spans boobs, 960 pieces of vinyl, car flips and animation. Wonder what the rest of the year will bring?
Die Antwoord – Baby’s on Fire
Die Antwoord have consistently had some pretty outrageous clips over their career, so for Baby’s On Fire to bust in this morning and demand the crown of their best work yet is a saying a lot. And yes, we stand by our video-of-the-year claim. Flame on muddafukkaz!
Hot Chip – Night and Day
Likewise, you can always count on Hot Chip for a laughable clip (that One Life Stand video won’t be forgotten anytime soon), and sure enough their vid for Night and Day is typically tongue-in-cheek stuff. Think monks, a giant egg deity, synchronised dance and model Lara Stone at the helm of a spacecraft: cool.
Flight Facilities – With You
Locals Flight Facilities put animator Ben Drake to work for four long months on their clip With You, and it shows. Some impressive Daft Punk-esque visuals going on here.
Simian Mobile Disco – Seraphim
According to Simian Mobile Disco, their new album Unpatterns was inspired by repeated loops and patterns in sound “breaking down and decaying over time”. So it’s fitting, then, that the clip for single Serphim is a series of scenes of people going over their obsessive-compulsive behaviours. Even without the rationale, it’s still a cool clip.
Benga – I Will Never Change
It took a whopping 960 vinyl records and 30 hours of work to create the clip for dubstep don Benga’s track I Will Never Change. Sure, the mini-clip may only run for about half of the song’s length, but given getting it to the full length would have meant at least 1,920 pieces of vinyl it’s understandable they'd want to keep it short. Benga’s recent skydiving clip for Icon also rates an honourable mention.