How big can dance get? The superstars speak

I’d be the first one dancing and the last one out of the club. Between ‘94 and ‘98 in London, there was an explosion in the underground. It seems like a stage in the process that’s maybe been missed in the States.

There’s this bit in the middle between the underground and the big business that seems to have been missed here: long queues outside clubs, all interested in what was a very underground scene. We’d dress up. I remember a club called Malibu Stacey where a guy called Toni Tambourine would police the line and say, “Take a good hard look at yourself. If you don’t look fabulous, you’re not getting in!” And people would actually walk out the queue and go home.

There was an explosion in what was quite a subversive scene, and it was all about the people who turned out on a Saturday night. It was that sense of community that impressed itself on me: I’m still friends with people I’ve met at dark, dingy nightclubs off my tits.

Jono Grant, Above & Beyond: I think that touches on one of the biggest shifts I’ve seen in my time in the industry. Then, it was more about what the night was, it was more a Godskitchen or Gatecrasher night. Now it’s more about the artist, that’s the draw.

Kaskade: Similar to Richie, growing up in the U.S., it was very ‘alternative’. One of my friend’s older sisters had a license and we’d heard of this club Medusas in Chicago. So we hitched a ride. This is 1985. It was an interesting blend of industrial music – Wax Trax! Records was really big, Ministry, Revolting Cocks – blended with acid house. Going into that room for the first time with a couple of thousand kids was fascinating. I felt very at home. I don’t think I missed a Saturday after that.

Audience question: When do you think we can get rid of all the terms and the world will realise it’s just music?

Tony McGuiness, Above & Beyond: Are you advocating losing the ‘E’ and the ‘D’ now, and we’ll just go with ‘M’? [Laughter]

Steve Angello: I think the press just needs a term to refer to. If Rolling Stone writes an article on Steve Angello DJing, they won’t understand what I do, ‘cause a rock guy doesn’t DJ. They just need something to identify us.

Audience question: Do you think that major labels will never understand the grassroots culture that EDM is about? As we’ve seen with Above & Beyond, they understand the culture, and their label has been successful enough for them to have their own stage at EDC. Do you think the major labels will be able to understand what you’ve been doing for 20-plus years?

Steve Angello: No. They won’t get it. It’s a business, you know? It’s like anything that becomes big and corporate. If the figures are right, business is good. EDM is popular right now. Every major label calls me every single day. People are trying to buy my label. But at the end of the day, without the people behind the labels with the passion, they can’t exist.

These majors don’t know my fans, they don’t know the language, they don’t know the crowds. It’s like designers, it’s like cars: anything that’s coming up, when the big guys see it, they get scared and they buy it. That’s what it is. As long as we’re being creative and passionate about it, it’s all good.

Comments

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jonsermon

jonsermon said on the 20th Jun, 2012

Great read, is the whole show / article avilable somewhere ?

cizza

cizza said on the 20th Jun, 2012

Moar like this, less like Paris Hilton. Thanks ITM.

JackT

JackT said on the 20th Jun, 2012

Hey Jonsermon, this is the whole panel from start to finish, I transcribed it from there so I don't think it's anywhere else.

stuieb

stuieb said on the 21st Jun, 2012

Another fantastic article from ITM. As much as SHM gets grief, Angello had some interesting things to say

daverh

daverh said on the 21st Jun, 2012

Rebecca & Fiona are goooood.

JackT

JackT said on the 21st Jun, 2012

Like, in this discussion or just generally Dave?

WLVRN

WLVRN said on the 21st Jun, 2012

yah, great that scene is finally all happening & all that, but what with current GOP "War on Women" etc. in usa, didn't anyone take umbrage (i know i did) that the edc gig guide/performer pages (even on day b4/day of) listed (out of a HUGE number of performers on main page,& not only covering headline acts, but entire line-up) a tiny % of Femmez advertized for carnival, a WAY too disproportionate figure considering the AMAZING Talents of so VERY MANY Woman in the actual Genres, very disappointing to see such a purportedly "modern" & "forward thinking" sector of the musical demographic displaying such patriarchaic and totally "victorian empire" misogyny. >:(

Ben Royal

Ben Royal said on the 22nd Jun, 2012

Whats that image on page 3 from?!? Thats one of the most epic stages Ive ever seen!!

Ethereal1

Ethereal1 said on the 22nd Jun, 2012

@Ben Royal - thats the EDC stage in Vegas

JackT

JackT said on the 22nd Jun, 2012

Yep, it's the stage that was used as the trance arena, Group Therapy, ASOT, etc.

Dr Ranga

Dr Ranga said on the 23rd Jun, 2012

@WLVRN, you just went full retard.

SANDSHREW

SANDSHREW said on the 25th Jun, 2012

I GOT CAUGHT BY MY GIRLFRIEND'S DAD

Aditboy

Aditboy said on the 28th Jun, 2012

"Maybe you should drop the %u2018D%u2019 and just talk about electronic music. Not everything we%u2019re doing is danceable. Perhaps that %u2018D%u2019 tightens the spectrum too much. Maybe it should be just %u2018EM%u2019."

I 100% agree. I think the 'D' confines electronic music and forces artists expectations to make it 'party music' rather than doing it just for the sake of music

raymo009

raymo009 said on the 20th Jul, 2012

ARE YOU A FESTIVAL HEAD? contemplating European festivals? Here's a good guide! Photos, videos and reviews. http://raymo009.tumblr.com/ or follow 'Raymo' on facebook!