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iSnack 2.0, was it really the right choice?

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iSnack 2.0, was it really the right choice?

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IT'S unlikely there'll be too many happy little Vegemites, given the obscure name attached to the new cheesy version of the Aussie spread. iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries.

The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone.

The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite."

The new formula, said to combine Vegemite with Kraft cream cheese, is allegedly easier to spread and is milder in taste than the original.

http://www.news.com.au/story/0,27574...16-421,00.html

Well was it?

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Originally Posted by jarrardscott

even when youre on the receiving end, always soo much action

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It was the wrong choice. It was way too much.

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Originally Posted by Spicy View Post

life and shit.

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wtf?
iSnack 2.0?
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wow what an awful name
<3
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vSnack would have made from sense.

or "VSnack 2.0 now with extra cheese lol fgt"
Hopped in the car and torpe'ed to the shack
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"Why?" I said, "We gotta go
'Cause I left my wallet in El Segundo"

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i saw the ad during the footy yesterday
was thinking it was a pisstake

surely the marketing folks at kraft would remember this debacle...



because let's face it iSnack2.0 has the perfect ability to be the next new coke
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I have never heard 100,000 people laugh simultaniously until they "announced" the new name at the Grand Final yesterday. Stupidest thing I have ever heard.
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I was filled with rage and vitriol when they announced it. The reaction on Twitter was explosive. I kept waiting for them to say "okay, we fooled you good", but no - they were for realsies. What a ridiculously shit name. I feel very passionate about this.
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Someone at Kraft's gonna get a paddlin'.

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Originally Posted by Spicy View Post

life and shit.

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Quote:

Originally Posted by dbb618

vSnack would have made from sense.

or "VSnack 2.0 now with extra cheese lol fgt"

agreed, much better name if they're going to head down that path... isnack = ifael.
step on my cubes.
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Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.
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You've got to be kidding me

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Quote:

Originally Posted by Cavey

You've got to be kidding me

nope

http://www.vegemite.com.au/vegemite/...1&PagecRef=758

I suggest we all send hatemail to Dean Robbins
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Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

So is it an iPhone app or the new vegemite's name?
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Quote:

Originally Posted by MCSphinx

It was the wrong choice. It was way too much.

And then it hit me.

And then it really hit me.

And then it REALLY hit me!

Wow what a shit name...
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I don't even eat this shit so don't really care but they are fucking spastic. EOS.
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Wow. I was honestly certain the whole iNoun concept had been so overdone that noone could possibly be stupid enough to apply it to yet another thing/joke/sceme. I was wrong. Thank you kraft, for killing the last shred of faith I had in humanity.
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interesting first post.
Hopped in the car and torpe'ed to the shack
Of Shaheed, "We gotta go back" when he said
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'Cause I left my wallet in El Segundo"

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interesting username
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Quote:

Originally Posted by nettsu

i saw the ad during the footy yesterday
was thinking it was a pisstake

surely the marketing folks at kraft would remember this debacle...



because let's face it iSnack2.0 has the perfect ability to be the next new coke

Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable.

Still a stupid name though.

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Originally Posted by gotamangina View Post

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Quote:

Originally Posted by Neil UPP

Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

That's how I have my sandwiches.
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Quote:

Originally Posted by big eddie

Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable.

Still a stupid name though.

technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales.

and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke.
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Quote:

Originally Posted by Neil UPP

Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

So is it an iPhone app or the new vegemite's name?

let me describe in pictures how it tastes



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=

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kimbi +

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what did the guy win for making up such a stupid name?
grunt says:
"yeah i said i was gonna go but i kimmed it hard"


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OH MY GOD ITS KIM
k i m. . . says:
where?!?!?!
grunt says:
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Lifetime supply of iSnack 2.0 and the glory of being the mastermind behind the worst product name ever.
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It's such a 'try hard' name riding on the back of the great marketing success of another product that doesn't suit the historical institution that is vegemite. Terrible decision by the marketing department of vege to sell out to such an unoriginal idea.

Oh and lets keep food bites and bits and bites separate thanks.

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Quote:

Originally Posted by nettsu

technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales.

and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke.

it ran as a second line after the bought back coke classic in response to the sales backlash.

I reckon this is more akin to clear cola or diet coke with lime.

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Originally Posted by gotamangina View Post

I hate it when you're right and I'm not.

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lame name, haven't tried the spread.
22:49:04 boz-e> I just ate another piece of toast
22:49:14 boz-e> told you I was hardcore

19:58:57 MadMike> Pigman is friends with the banstick
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I smell a lawsuit.
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Now I understand.

By plastic cheese i meant processed cheese slices, but now you have clarified this, I like it even less.

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no... not even a little bit
I've got the body of a professional athlete!!! ... i keep it in the freezer...
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I like it

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Originally Posted by magictorch

I am epileptic, so making fun of other people with epilepsy isn't making fun of people less fortunate.

Also, despite my epilepsy, I daresay I'm more fortunate than you, you condescending prick.

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Quote:

Originally Posted by fiascoe

Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.


Mate its vegemite for those sods who dont eat the stuff. Its a lot milder than the real mccoy and would suit the palate of the non believer.

If you are a vegemite lover stick to the real thing ... As they say "When your on a good thing ... stick to it!!!"
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Worst.name.ever! To think the amount of people that the name would have gone through to be approved and still no one had the balls to say "Seriously guys this is shit". I agree with grudgy the putting an i in front of names has been overdone. Makes you think that if it was packed 10 years ago it would be could Xtremite!
I think combining the two spreads is a good idea. I use philly cheese and vegemite all the time!
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Last edited by mrfantastic: 28-Sep-09 at 06:17am

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Sounds like they made the name up in the GCP&G chat thread
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no, GCP&G would have done STRONG market RESEARCH and come up something worse.

Like "Ian Snack 2.0 eat it or I'll shiv you - besides marmite tastes better"
Hopped in the car and torpe'ed to the shack
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'Cause I left my wallet in El Segundo"

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This can't be happening.
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If I told someone to go get me a isnack2.0 they will probably go to dick smith or some other electronics store and ask for one.
What a dumb name for a spread!
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It's the Great Dumbening that occurs before the Fall.

edit : here is the winner, a web designer from Perth
http://www.smh.com.au/executive-styl...0926-g73s.html
Hopped in the car and torpe'ed to the shack
Of Shaheed, "We gotta go back" when he said
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'Cause I left my wallet in El Segundo"

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Last edited by dbb618: 28-Sep-09 at 09:55am

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Quote:

Vegemite's makeover was the result of consumer feedback last year, which found that people wanted a product that did not require mixing with butter and was easier to spread.

Jesus, why don't they just put the toast in the jar too?

I hope each and every fat, lazy food hating prick who gave them that feedback dies of heart disease.
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Ha, this thread made it into the crikey article on vegemite fail

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Originally Posted by gotamangina View Post

I hate it when you're right and I'm not.

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link pls
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Quote:

Originally Posted by big eddie

Ha, this thread made it into the crikey article on vegemite fail

the one on samesame is bigger

too funny!
I wonder if Simon Talbot has had to do the please explain to the honchos @ kraft yet?
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Quote:

Originally Posted by Gruso

Jesus, why don't they just put the toast in the jar too?

jesus christ Gruso, really loud office LOL

ps. its the shittest name in the history of shit names... im almost embarrassed to be a vegemite lover
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Quote:

Originally Posted by bulldozer

link pls

http://www.crikey.com.au/2009/09/28/...t-in-contempt/
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does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it?
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Quote:

Originally Posted by jarrardscott

does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it?

er i'd say he was serious

he is from perth after all
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Quote:

Originally Posted by Gruso

http://www.crikey.com.au/2009/09/28/...t-in-contempt/

Kim (who's Twitter was quoted) is a friend of mine.

Quote:

Originally Posted by Spicy View Post

life and shit.

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Love the "I said do ya speaka my language, she just smiled and handed me a iSnack 2.0 sandwhich"

Quote:

Originally Posted by magictorch

I am epileptic, so making fun of other people with epilepsy isn't making fun of people less fortunate.

Also, despite my epilepsy, I daresay I'm more fortunate than you, you condescending prick.

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https://twitter.com/isnack20
Hopped in the car and torpe'ed to the shack
Of Shaheed, "We gotta go back" when he said
"Why?" I said, "We gotta go
'Cause I left my wallet in El Segundo"

http://twitter.com/derekbradley
http://untappd.com/user/dbb618

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