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iSnack 2.0, was it really the right choice?


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Old 27-Sep-09, 12:25pm   #1
ilovetofeeldirty
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iSnack 2.0, was it really the right choice?

Quote:
IT'S unlikely there'll be too many happy little Vegemites, given the obscure name attached to the new cheesy version of the Aussie spread. iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries.

The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone.

The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite."

The new formula, said to combine Vegemite with Kraft cream cheese, is allegedly easier to spread and is milder in taste than the original.

http://www.news.com.au/story/0,27574...16-421,00.html


Well was it?
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Old 27-Sep-09, 12:28pm   #2
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It was the wrong choice. It was way too much.
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btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
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Old 27-Sep-09, 12:47pm   #3
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wtf?
iSnack 2.0?
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Old 27-Sep-09, 01:04pm   #4
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wow what an awful name
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Old 27-Sep-09, 01:11pm   #5
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vSnack would have made from sense.

or "VSnack 2.0 now with extra cheese lol fgt"
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Old 27-Sep-09, 01:16pm   #6
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i saw the ad during the footy yesterday
was thinking it was a pisstake

surely the marketing folks at kraft would remember this debacle...



because let's face it iSnack2.0 has the perfect ability to be the next new coke
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Old 27-Sep-09, 01:29pm   #7
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I have never heard 100,000 people laugh simultaniously until they "announced" the new name at the Grand Final yesterday. Stupidest thing I have ever heard.
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Old 27-Sep-09, 01:32pm   #8
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I was filled with rage and vitriol when they announced it. The reaction on Twitter was explosive. I kept waiting for them to say "okay, we fooled you good", but no - they were for realsies. What a ridiculously shit name. I feel very passionate about this.
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Old 27-Sep-09, 02:03pm   #9
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Someone at Kraft's gonna get a paddlin'.
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Originally Posted by xAllyBabyx
btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
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Old 27-Sep-09, 02:12pm   #10
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Quote:
Originally Posted by dbb618
vSnack would have made from sense.

or "VSnack 2.0 now with extra cheese lol fgt"

agreed, much better name if they're going to head down that path... isnack = ifael.
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Old 27-Sep-09, 02:16pm   #11
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Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.
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Old 27-Sep-09, 02:23pm   #12
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You've got to be kidding me
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Old 27-Sep-09, 02:26pm   #13
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Originally Posted by Cavey
You've got to be kidding me

nope

http://www.vegemite.com.au/vegemite/...1&PagecRef=758

I suggest we all send hatemail to Dean Robbins
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Old 27-Sep-09, 03:56pm   #14
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Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

So is it an iPhone app or the new vegemite's name?
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Old 27-Sep-09, 03:57pm   #15
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Quote:
Originally Posted by MCSphinx
It was the wrong choice. It was way too much.
And then it hit me.

And then it really hit me.

And then it REALLY hit me!

Wow what a shit name...
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Old 27-Sep-09, 03:57pm   #16
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I don't even eat this shit so don't really care but they are fucking spastic. EOS.
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Old 27-Sep-09, 04:02pm   #17
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Wow. I was honestly certain the whole iNoun concept had been so overdone that noone could possibly be stupid enough to apply it to yet another thing/joke/sceme. I was wrong. Thank you kraft, for killing the last shred of faith I had in humanity.
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Old 27-Sep-09, 04:13pm   #18
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interesting first post.
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Old 27-Sep-09, 04:25pm   #19
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interesting username
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Old 27-Sep-09, 04:47pm   #20
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Quote:
Originally Posted by nettsu
i saw the ad during the footy yesterday
was thinking it was a pisstake

surely the marketing folks at kraft would remember this debacle...



because let's face it iSnack2.0 has the perfect ability to be the next new coke

Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable.

Still a stupid name though.
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I gave it another shot over the weekend. Once I got to halfway, I actually quite enjoyed the taste
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Old 27-Sep-09, 04:54pm   #21
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Quote:
Originally Posted by Neil UPP
Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

That's how I have my sandwiches.
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Old 27-Sep-09, 04:56pm   #22
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Quote:
Originally Posted by big eddie
Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable.

Still a stupid name though.

technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales.

and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke.
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Old 27-Sep-09, 04:59pm   #23
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Quote:
Originally Posted by Neil UPP
Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.

So is it an iPhone app or the new vegemite's name?

let me describe in pictures how it tastes



+



=

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Old 27-Sep-09, 05:01pm   #24
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what did the guy win for making up such a stupid name?
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Old 27-Sep-09, 05:05pm   #25
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Lifetime supply of iSnack 2.0 and the glory of being the mastermind behind the worst product name ever.
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Old 27-Sep-09, 06:38pm   #26
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It's such a 'try hard' name riding on the back of the great marketing success of another product that doesn't suit the historical institution that is vegemite. Terrible decision by the marketing department of vege to sell out to such an unoriginal idea.

Oh and lets keep food bites and bits and bites separate thanks.

k_'s 2 cents_x oxo
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Old 27-Sep-09, 06:46pm   #27
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Quote:
Originally Posted by nettsu
technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales.

and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke.

it ran as a second line after the bought back coke classic in response to the sales backlash.

I reckon this is more akin to clear cola or diet coke with lime.
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Old 27-Sep-09, 06:56pm   #28
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lame name, haven't tried the spread.
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Old 27-Sep-09, 07:00pm   #29
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I smell a lawsuit.
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Old 27-Sep-09, 07:30pm   #30
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Now I understand.

By plastic cheese i meant processed cheese slices, but now you have clarified this, I like it even less.

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Old 27-Sep-09, 07:35pm   #31
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no... not even a little bit
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Old 27-Sep-09, 09:43pm   #32
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I like it
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Old 28-Sep-09, 02:36am   #33
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Quote:
Originally Posted by fiascoe
Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.


Mate its vegemite for those sods who dont eat the stuff. Its a lot milder than the real mccoy and would suit the palate of the non believer.

If you are a vegemite lover stick to the real thing ... As they say "When your on a good thing ... stick to it!!!"
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Old 28-Sep-09, 04:40am   #34
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Worst.name.ever! To think the amount of people that the name would have gone through to be approved and still no one had the balls to say "Seriously guys this is shit". I agree with grudgy the putting an i in front of names has been overdone. Makes you think that if it was packed 10 years ago it would be could Xtremite!
I think combining the two spreads is a good idea. I use philly cheese and vegemite all the time!
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Old 28-Sep-09, 07:27am   #35
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Sounds like they made the name up in the GCP&G chat thread
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Old 28-Sep-09, 07:31am   #36
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no, GCP&G would have done STRONG market RESEARCH and come up something worse.

Like "Ian Snack 2.0 eat it or I'll shiv you - besides marmite tastes better"
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Old 28-Sep-09, 08:43am   #37
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This can't be happening.
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Old 28-Sep-09, 08:46am   #38
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If I told someone to go get me a isnack2.0 they will probably go to dick smith or some other electronics store and ask for one.
What a dumb name for a spread!
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Old 28-Sep-09, 08:47am   #39
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It's the Great Dumbening that occurs before the Fall.

edit : here is the winner, a web designer from Perth
http://www.smh.com.au/executive-styl...0926-g73s.html
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Old 28-Sep-09, 09:25am   #40
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Vegemite's makeover was the result of consumer feedback last year, which found that people wanted a product that did not require mixing with butter and was easier to spread.
Jesus, why don't they just put the toast in the jar too?

I hope each and every fat, lazy food hating prick who gave them that feedback dies of heart disease.
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Old 28-Sep-09, 09:56am   #41
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Ha, this thread made it into the crikey article on vegemite fail
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Old 28-Sep-09, 10:47am   #42
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link pls
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Old 28-Sep-09, 10:51am   #43
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Ha, this thread made it into the crikey article on vegemite fail

the one on samesame is bigger

too funny!
I wonder if Simon Talbot has had to do the please explain to the honchos @ kraft yet?
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Old 28-Sep-09, 10:56am   #44
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Jesus, why don't they just put the toast in the jar too?


jesus christ Gruso, really loud office LOL

ps. its the shittest name in the history of shit names... im almost embarrassed to be a vegemite lover
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Old 28-Sep-09, 10:59am   #45
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link pls
http://www.crikey.com.au/2009/09/28/...t-in-contempt/
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Old 28-Sep-09, 11:04am   #46
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does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it?
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Old 28-Sep-09, 11:11am   #47
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Quote:
Originally Posted by jarrardscott
does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it?

er i'd say he was serious

he is from perth after all
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Old 28-Sep-09, 11:16am   #48
MCSphinx
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Kim (who's Twitter was quoted) is a friend of mine.
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Originally Posted by xAllyBabyx
btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
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Old 28-Sep-09, 11:29am   #49
THEHEATH
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Love the "I said do ya speaka my language, she just smiled and handed me a iSnack 2.0 sandwhich"
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Quote:
Originally Posted by magictorch
I am epileptic, so making fun of other people with epilepsy isn't making fun of people less fortunate.

Also, despite my epilepsy, I daresay I'm more fortunate than you, you condescending prick.
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Old 28-Sep-09, 01:18pm   #50
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https://twitter.com/isnack20
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Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future
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