| Hey, thanks for visiting the inthemix forums! Seeing as you're not logged in, you're probably new around here. You're welcome to browse around but if you really want to get the most out of the forums, you'll want to get involved and that means posting! Becoming a member is free and gives you access to post new and respond to existing threads, send private messages (PM) to other members, respond to polls and access other member-only features. So what are you waiting for? It doesn't take very long, so register now. |
| Page 1 of 2 |
|
|
|
Thread Tools | Search this Thread |
|
|
#1 |
|
Registered User
Member Since: Jan 2007 MemberID: 113383
Location: Alexandria, NSW
Posts: 2,021
|
iSnack 2.0, was it really the right choice?
Quote:
IT'S unlikely there'll be too many happy little Vegemites, given the obscure name attached to the new cheesy version of the Aussie spread. iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries.
The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone. The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite." The new formula, said to combine Vegemite with Kraft cream cheese, is allegedly easier to spread and is milder in taste than the original. http://www.news.com.au/story/0,27574...16-421,00.html Well was it?
__________________
Quote:
Originally Posted by buffed
...she gave me a blow job in the change rooms at Myer Roselands while i fingered her ass. i wiped my fingers off on one of the shirts i pretended to take in the change rooms to try on.
https://twitter.com/il2fd |
|
|
|
|
#2 |
|
ITM Agent
Member Since: Jan 2003 MemberID: 18563
Location: Melbtown
Posts: 12,801
|
It was the wrong choice. It was way too much.
__________________
Quote:
Originally Posted by xAllyBabyx
btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
|
|
|
|
|
#3 |
|
speaker whore
Member Since: Mar 2006 MemberID: 86484
Location: playing music FOR THE HEADS
Posts: 9,059
|
wtf?
iSnack 2.0? ![]() ![]() ![]()
__________________
LISTEN TO For the Heads vol. 1
|
|
|
|
|
|
#4 |
|
ITM r e p o r t e r
Member Since: Jan 2005 MemberID: 55141
Location: Geelong! <3
Posts: 8,655
|
wow what an awful name
![]() |
|
|
|
|
#5 |
|
Mortal Avatar
Member Since: May 2006 MemberID: 89387
Location: Bubble Metropolis
Posts: 9,124
|
vSnack would have made from sense.
or "VSnack 2.0 now with extra cheese lol fgt"
__________________
http://www.last.fm/user/dbbrx8/tracks http://twitter.com/derekbradley Quote:
Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future |
|
|
|
|
|
#6 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
i saw the ad during the footy yesterday
was thinking it was a pisstake surely the marketing folks at kraft would remember this debacle... ![]() because let's face it iSnack2.0 has the perfect ability to be the next new coke
__________________
i take photos |
|
|
|
|
#7 |
|
Vagina enthusiast
Member Since: Oct 2004 MemberID: 47647
Location: Moving the Trampoline
Posts: 9,262
|
I have never heard 100,000 people laugh simultaniously until they "announced" the new name at the Grand Final yesterday. Stupidest thing I have ever heard.
__________________
Quote:
Originally Posted by becy
But fuck me wouldn't your vagina get sore after a full 8 hours of shoving a vibrator in and out of it?
|
|
|
|
|
|
#8 |
|
kiss to build a dream on
Member Since: Mar 2005 MemberID: 59109
Location: Kirby of the Undead
Posts: 14,362
|
I was filled with rage and vitriol when they announced it. The reaction on Twitter was explosive. I kept waiting for them to say "okay, we fooled you good", but no - they were for realsies. What a ridiculously shit name. I feel very passionate about this.
__________________
Quote:
Originally Posted by Bizzy
Marshy isn't a prick! He would probabaly cook for them and get them into gardening!
![]() |
|
|
|
|
#9 |
|
ITM Agent
Member Since: Jan 2003 MemberID: 18563
Location: Melbtown
Posts: 12,801
|
Someone at Kraft's gonna get a paddlin'.
__________________
Quote:
Originally Posted by xAllyBabyx
btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
|
|
|
|
|
#10 |
|
in Russia, internet ban u
Member Since: Apr 2002 MemberID: 8863
Posts: 30,020
|
Quote:
Originally Posted by dbb618
vSnack would have made from sense.
or "VSnack 2.0 now with extra cheese lol fgt" agreed, much better name if they're going to head down that path... isnack = ifael.
__________________
D.A.V.E. says see for me, in the past to a girl I'm like, yeah, i like you and they're like, yeah, i like you too and we're like, lets get together ![]() Nina says its not that easy anymore D.A.V.E. says G A Y |
|
|
|
|
|
#11 |
|
Tony from West London
Member Since: May 2009 MemberID: 196180
Location: NSW, AU
Posts: 440
|
Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.
|
|
|
|
|
|
#12 |
|
^_~
Member Since: May 2004 MemberID: 39988
Location: The Cage
Posts: 6,020
|
You've got to be kidding me
![]() |
|
|
|
|
#13 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
Quote:
Originally Posted by Cavey
You've got to be kidding me
![]() nope http://www.vegemite.com.au/vegemite/...1&PagecRef=758 I suggest we all send hatemail to Dean Robbins
__________________
i take photos |
|
|
|
|
#14 |
|
Unregistered User
Member Since: May 2009 MemberID: 195586
Location: NSW, AU
Posts: 365
|
Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.
So is it an iPhone app or the new vegemite's name? |
|
|
|
|
|
#15 |
|
#wanker_club
Member Since: Jun 2002 MemberID: 10327
Location: ZIG
Posts: 19,384
|
Quote:
Originally Posted by MCSphinx
It was the wrong choice. It was way too much.
And then it really hit me. And then it REALLY hit me! Wow what a shit name...
__________________
ಥ_ಥ - - - - - - - - - - - -ಠ_ಠ
"She was like a candle in the wind... unreliable."
Dean Learner
Trase Love:
O Mick you are so cool More cooler than a dolphin Let's hug me |
|
|
|
|
#16 |
|
.blow me away.
Member Since: Mar 2008 MemberID: 161432
Location: b-town
Posts: 3,295
|
I don't even eat this shit so don't really care but they are fucking spastic. EOS.
|
|
|
|
|
|
#17 |
|
Registered User
Member Since: Sep 2009 MemberID: 207556
Location: QLD, AU
Posts: 1
|
Wow. I was honestly certain the whole iNoun concept had been so overdone that noone could possibly be stupid enough to apply it to yet another thing/joke/sceme. I was wrong. Thank you kraft, for killing the last shred of faith I had in humanity.
|
|
|
|
|
|
#18 |
|
Mortal Avatar
Member Since: May 2006 MemberID: 89387
Location: Bubble Metropolis
Posts: 9,124
|
interesting first post.
__________________
http://www.last.fm/user/dbbrx8/tracks http://twitter.com/derekbradley Quote:
Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future |
|
|
|
|
|
#19 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
interesting username
__________________
i take photos |
|
|
|
|
#20 |
|
#wanker_club
Member Since: Jan 2003 MemberID: 18166
Location: the top
Posts: 25,048
|
Quote:
Originally Posted by nettsu
i saw the ad during the footy yesterday
was thinking it was a pisstake surely the marketing folks at kraft would remember this debacle... ![]() because let's face it iSnack2.0 has the perfect ability to be the next new coke Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable. Still a stupid name though.
__________________
Quote:
Originally Posted by drater
I gave it another shot over the weekend. Once I got to halfway, I actually quite enjoyed the taste
|
|
|
|
|
|
#21 |
|
kiss to build a dream on
Member Since: Mar 2005 MemberID: 59109
Location: Kirby of the Undead
Posts: 14,362
|
Quote:
Originally Posted by Neil UPP
Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.
That's how I have my sandwiches.
__________________
Quote:
Originally Posted by Bizzy
Marshy isn't a prick! He would probabaly cook for them and get them into gardening!
![]() |
|
|
|
|
#22 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
Quote:
Originally Posted by big eddie
Seeing as they replaced/reformulated coke with new coke, rather than offering it as a new product line, it's not really comparable.
Still a stupid name though. technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales. and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke.
__________________
i take photos |
|
|
|
|
#23 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
Quote:
Originally Posted by Neil UPP
Why mess with a product that doesn't need to be messed with? Ive been told the new vegemite tastes like plastic cheese and old vegemite combined.
So is it an iPhone app or the new vegemite's name? let me describe in pictures how it tastes ![]() + ![]() = ![]()
__________________
i take photos |
|
|
|
|
#24 |
|
Live Life to the MESSIEST
Member Since: Apr 2003 MemberID: 22863
Location: NSW, AU
Posts: 3,489
|
what did the guy win for making up such a stupid name?
__________________
grunt says: "yeah i said i was gonna go but i kimmed it hard" grunt says: OH MY GOD ITS KIM k i m. . . says: where?!?!?! grunt says: my heart is telling me to say the gutter but my brain is telling me to say sitting on her computer at home |
|
|
|
|
#25 |
|
#wanker_club
Member Since: Jun 2002 MemberID: 10327
Location: ZIG
Posts: 19,384
|
Lifetime supply of iSnack 2.0 and the glory of being the mastermind behind the worst product name ever.
__________________
ಥ_ಥ - - - - - - - - - - - -ಠ_ಠ
"She was like a candle in the wind... unreliable."
Dean Learner
Trase Love:
O Mick you are so cool More cooler than a dolphin Let's hug me |
|
|
|
|
#26 |
|
Beelzebub's intercessor
Member Since: Jul 2001 MemberID: 1990
Location: On the other side of the coin
Posts: 21,069
|
It's such a 'try hard' name riding on the back of the great marketing success of another product that doesn't suit the historical institution that is vegemite. Terrible decision by the marketing department of vege to sell out to such an unoriginal idea.
Oh and lets keep food bites and bits and bites separate thanks. k_'s 2 cents_x oxo
__________________
Hello Mr Zebra - can I have your sweater - coz it's cold cold cold - in my hole hole hole - Ratatouille Strychnine – sometimes she's a friend of mine - with a gigantic whirlpool - that will blow your mind. Hello Mr Zebra - ran into some confusion with a Mrs Crocodile - furry mussels marching on - sh |
|
|
|
|
#27 |
|
#wanker_club
Member Since: Jan 2003 MemberID: 18166
Location: the top
Posts: 25,048
|
Quote:
Originally Posted by nettsu
technically new coke did end up running as a second product line until it eventually fell off the shelves due to lack of sales.
and potentially this can have a negative impact on sales of vegemite so I do actually think it's comparable because at the end of the day all great marketing fuck ups end up being compared to new coke. it ran as a second line after the bought back coke classic in response to the sales backlash. I reckon this is more akin to clear cola or diet coke with lime.
__________________
Quote:
Originally Posted by drater
I gave it another shot over the weekend. Once I got to halfway, I actually quite enjoyed the taste
|
|
|
|
|
|
#28 |
|
New & Improved
Member Since: Jul 2001 MemberID: 1774
Location: the topgear track
Posts: 6,934
|
lame name, haven't tried the spread.
__________________
22:49:04 boz-e> I just ate another piece of toast 22:49:14 boz-e> told you I was hardcore 19:58:57 MadMike> Pigman is friends with the banstick |
|
|
|
|
|
#29 |
|
Registered User
Member Since: Mar 2008 MemberID: 161818
Location: NSW, AU
Posts: 726
|
I smell a lawsuit.
__________________
.:Winter Blues - Deep House Mix:. With tracks & remixes from: Jimpster, Hideo Kobayashi, Agnes, Nils Nurberg, Gruber, Terry Lee Brown Jnr + MORE. |
|
|
|
|
|
#30 |
|
Unregistered User
Member Since: May 2009 MemberID: 195586
Location: NSW, AU
Posts: 365
|
Now I understand.
By plastic cheese i meant processed cheese slices, but now you have clarified this, I like it even less. ![]() |
|
|
|
|
|
#31 |
|
The fat man you fell for
Member Since: Jun 2007 MemberID: 131637
Location: Out back of nowhere
Posts: 950
|
no... not even a little bit
__________________
I've got the body of a professional athlete!!! ... i keep it in the freezer... |
|
|
|
|
#32 |
|
Registered User
Member Since: Jan 2003 MemberID: 17776
Location: My dirty, filthy, scummy flat?
Posts: 13,066
|
I like it
__________________
Quote:
Originally Posted by magictorch
I am epileptic, so making fun of other people with epilepsy isn't making fun of people less fortunate.
Also, despite my epilepsy, I daresay I'm more fortunate than you, you condescending prick. |
|
|
|
|
#33 |
|
Registered User
Member Since: Oct 2007 MemberID: 144707
Location: NSW, AU
Posts: 69
|
Quote:
Originally Posted by fiascoe
Shit name. Has anyone actually tasted it though? I am thinking about it but will base the decision on the opinion of the ITM collective.
Mate its vegemite for those sods who dont eat the stuff. Its a lot milder than the real mccoy and would suit the palate of the non believer. If you are a vegemite lover stick to the real thing ... As they say "When your on a good thing ... stick to it!!!" |
|
|
|
|
|
#34 |
|
Registered User
Member Since: Oct 2001 MemberID: 3857
Location: 668. next door to the devil
Posts: 333
|
Worst.name.ever! To think the amount of people that the name would have gone through to be approved and still no one had the balls to say "Seriously guys this is shit". I agree with grudgy the putting an i in front of names has been overdone. Makes you think that if it was packed 10 years ago it would be could Xtremite!
I think combining the two spreads is a good idea. I use philly cheese and vegemite all the time!
__________________
I wish I was in Tiauana Eating BBQed iguana. Last edited by mrfantastic : 28-Sep-09 at 05:17am. |
|
|
|
|
|
#35 |
|
Can I get a hell yeah?
Member Since: Jan 2004 MemberID: 34832
Location: Sydney
Posts: 5,593
|
Sounds like they made the name up in the GCP&G chat thread
![]() |
|
|
|
|
|
#36 |
|
Mortal Avatar
Member Since: May 2006 MemberID: 89387
Location: Bubble Metropolis
Posts: 9,124
|
no, GCP&G would have done STRONG market RESEARCH and come up something worse.
Like "Ian Snack 2.0 eat it or I'll shiv you - besides marmite tastes better"
__________________
http://www.last.fm/user/dbbrx8/tracks http://twitter.com/derekbradley Quote:
Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future |
|
|
|
|
|
#37 |
|
Member Since: Aug 2004 MemberID: 44988
Posts: 23,012
|
This can't be happening.
__________________
. Tick a box: ..[] I enjoy making my own choices..[] I'd rather some conservative prick made them for me Believe it or not, the actual Government is asking for your input on R18+. More in this thread.
You don't have to be a gamer, you just have to hate censorship.
|
|
|
|
|
|
#38 |
|
Registered User
Member Since: Jun 2002 MemberID: 10180
Location: NSW, AU
Posts: 454
|
If I told someone to go get me a isnack2.0 they will probably go to dick smith or some other electronics store and ask for one.
What a dumb name for a spread! |
|
|
|
|
|
#39 |
|
Mortal Avatar
Member Since: May 2006 MemberID: 89387
Location: Bubble Metropolis
Posts: 9,124
|
It's the Great Dumbening that occurs before the Fall.
edit : here is the winner, a web designer from Perth http://www.smh.com.au/executive-styl...0926-g73s.html
__________________
http://www.last.fm/user/dbbrx8/tracks http://twitter.com/derekbradley Quote:
Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future Last edited by dbb618 : 28-Sep-09 at 08:55am. |
|
|
|
|
|
#40 |
|
Member Since: Aug 2004 MemberID: 44988
Posts: 23,012
|
Quote:
Vegemite's makeover was the result of consumer feedback last year, which found that people wanted a product that did not require mixing with butter and was easier to spread.
I hope each and every fat, lazy food hating prick who gave them that feedback dies of heart disease.
__________________
. Tick a box: ..[] I enjoy making my own choices..[] I'd rather some conservative prick made them for me Believe it or not, the actual Government is asking for your input on R18+. More in this thread.
You don't have to be a gamer, you just have to hate censorship.
|
|
|
|
|
|
#41 |
|
#wanker_club
Member Since: Jan 2003 MemberID: 18166
Location: the top
Posts: 25,048
|
Ha, this thread made it into the crikey article on vegemite fail
![]()
__________________
Quote:
Originally Posted by drater
I gave it another shot over the weekend. Once I got to halfway, I actually quite enjoyed the taste
|
|
|
|
|
|
#42 |
|
dark, driving, techy
Member Since: Jun 2009 MemberID: 198633
Location: Melbourne
Posts: 866
|
link pls
__________________
Quote:
Originally Posted by macc4
some of the frequencies that make girls horny can not be reproduced by the digital mediums
My Sensation mix: http://www.inthemix.com.au/fm/45298/...on_DJ_Comp_Mix |
|
|
|
|
|
#43 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
Quote:
Originally Posted by big eddie
Ha, this thread made it into the crikey article on vegemite fail
![]() the one on samesame is bigger ![]() too funny! I wonder if Simon Talbot has had to do the please explain to the honchos @ kraft yet?
__________________
i take photos |
|
|
|
|
#44 |
|
too strung up to sleep
Member Since: Dec 2001 MemberID: 4970
Location: 6 underground
Posts: 9,772
|
Quote:
Originally Posted by Gruso
Jesus, why don't they just put the toast in the jar too?
jesus christ Gruso, really loud office LOL ps. its the shittest name in the history of shit names... im almost embarrassed to be a vegemite lover ![]()
__________________
I want to live only for ecstasy. Small doses, moderate loves, all half-shades leave me cold.
-Anais Nin |
|
|
|
|
|
#45 |
|
Member Since: Aug 2004 MemberID: 44988
Posts: 23,012
|
Quote:
Originally Posted by bulldozer
link pls
__________________
. Tick a box: ..[] I enjoy making my own choices..[] I'd rather some conservative prick made them for me Believe it or not, the actual Government is asking for your input on R18+. More in this thread.
You don't have to be a gamer, you just have to hate censorship.
|
|
|
|
|
|
#46 |
|
:Facepaw:
Member Since: Aug 2006 MemberID: 96434
Location: Northern Beaches
Posts: 12,433
|
does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it? |
|
|
|
|
#47 |
|
i love egg!
Member Since: Dec 2003 MemberID: 31165
Location: back in the fridge door
Posts: 8,140
|
Quote:
Originally Posted by jarrardscott
does anybody else think that the guy that submitted the name isnack 2.0 was trolling
and they actually fell for it? er i'd say he was serious he is from perth after all
__________________
i take photos |
|
|
|
|
#48 |
|
ITM Agent
Member Since: Jan 2003 MemberID: 18563
Location: Melbtown
Posts: 12,801
|
Quote:
Originally Posted by Gruso
Kim (who's Twitter was quoted) is a friend of mine.
__________________
Quote:
Originally Posted by xAllyBabyx
btw the music isn't cheesy...we play pop, rock, 80s, 90s, house (i was on stage other week and riverside came on followed by an armin van buuren track)
|
|
|
|
|
#49 |
|
Registered User
Member Since: Jan 2003 MemberID: 17776
Location: My dirty, filthy, scummy flat?
Posts: 13,066
|
Love the "I said do ya speaka my language, she just smiled and handed me a iSnack 2.0 sandwhich"
![]()
__________________
Quote:
Originally Posted by magictorch
I am epileptic, so making fun of other people with epilepsy isn't making fun of people less fortunate.
Also, despite my epilepsy, I daresay I'm more fortunate than you, you condescending prick. |
|
|
|
|
#50 |
|
Mortal Avatar
Member Since: May 2006 MemberID: 89387
Location: Bubble Metropolis
Posts: 9,124
|
__________________
http://www.last.fm/user/dbbrx8/tracks http://twitter.com/derekbradley Quote:
Originally Posted by B_e_de
ur fkn drubnk
its the drunjunation of the future |
|
|
|
| Page 1 of 2 |
|
All times are GMT +10. The time now is 05:29am. |