Technics is dead

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UPDATE – READ THE LATEST ON THE STORY HERE

The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.

In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.

The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.

“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”

With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.

Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.

UPDATE – READ THE LATEST ON THE STORY HERE

Comments

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Comment Added
Jarrod_s

Jarrod_s said on the 28th Nov, 2009

wow... R.I.P Technics ... what will A-Trak play at the DMC championships now...

hydee

hydee said on the 28th Nov, 2009

shit no fucking way!!!!!!!!! this better not be a rumor daverh!!!!

mofunk

mofunk said on the 28th Nov, 2009

HOW DARE YOU PANASONIC

thebrownhornet

thebrownhornet said on the 28th Nov, 2009

this is just indicative of the demographic shift away from vinyl in the recorded music performance community. Sales of vinyl globally are actually on the increase - not something that can be said for any physical digital format (an anachronism anyway). As

nova969

nova969 said on the 28th Nov, 2009

man, march, snap em up!

whambulance

whambulance said on the 28th Nov, 2009

lol this rumour comes around every year. I'll wait until slightly more reputable source than "dance board Global Hardstyle" before I panic and start snatching up spare parts.

NismoR31

NismoR31 said on the 28th Nov, 2009

does this mean my 1200s will go up in value? :P

Matthew de Groot

Matthew de Groot said on the 28th Nov, 2009

Sounds like a fake, a quick google shows nothing about this from anywhere else. But lets face it, they died long ago.

moshman

moshman said on the 28th Nov, 2009

R.I.P. to the best, most realible tool i have ever used All i can say is we r about to loose one of dance musics best friends back in 1988 i bought a ex listening station 1200 from John Martins music department I still have it, it still works. 1200 are w

Edstacee

Edstacee said on the 28th Nov, 2009

hope whambulance is right..if not, there is the beginning of the end (actually Dim Mak was the beginning of the end).

johnjay

johnjay said on the 28th Nov, 2009

is this just the mk11 or all of them?

volts_wagen

volts_wagen said on the 28th Nov, 2009

"In a statement re-posted on dance board Global Hardstyle" are you serious...??? that's a shocking source!!

JDxx

JDxx said on the 28th Nov, 2009

R.I.P, I had heaps of fun playing on 1200's. We mourn, we remember, we move on, the trick is to 'keep on trucking' & move with the times.

christiandl

christiandl said on the 28th Nov, 2009

So does this mean that Needles and other parts are going out of business as well?

daverh

daverh said on the 28th Nov, 2009

For those people calling this a fake, please read the whole article, there's a whole paragraph devoted to a supplementary statement from PANASONIC AUSTRALIA confirming, yes, confirming, this story. Sheesh guys.

FtMOde

FtMOde said on the 28th Nov, 2009

Rip. all the comments below sum it up. a end to a not a chapter but a whole book.

El Kranky

El Kranky said on the 28th Nov, 2009

Clarification came from Panasonic UK to squash rumours. And It's not what you might think. So here goes - the 1200MK5 and 1210MK5 WILL be discontinued leaving the 1210MK5G as the top of the range and most definitely NOT discontinued. It never was a limit

alistairrrr

alistairrrr said on the 28th Nov, 2009

they were big peices of shit anyway, had to resoldeer the bloody rca

TheZargon

TheZargon said on the 28th Nov, 2009

Hi! I am sorry but I am very septic regarding this. Why are there links to Tiesto and to Sasha and not to the press release itself? How come it is impossible to find any official information? Do you really want me to believe that Panasonic/Technics would

TheZargon

TheZargon said on the 28th Nov, 2009

@daverth you wrote: "%u201CIt is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,%u201D Panasonic spokesman Ian North explained. %u201CFor Australia this means we will

wasd

wasd said on the 28th Nov, 2009

daverh: So, if there is a paragraph devoted to the statement. Why don't you give us link to it? Because I didn't find it.

jimbo_jones

jimbo_jones said on the 28th Nov, 2009

I think I'll hang onto mine!

rayjay

rayjay said on the 28th Nov, 2009

"wow... R.I.P Technics ... what will A-Trak play at the DMC championships now... " shit electro house

Tranceologer

Tranceologer said on the 29th Nov, 2009

Thats technology for ya!

daverh

daverh said on the 29th Nov, 2009

Agreed that the GH source is kind of dubious but we were forwarded an email from Australias Panosonic rep, which was enough to convince us to run the story. If the Aus arm of Panosonic has different information than other territories then they shouldn't h

defected819

defected819 said on the 29th Nov, 2009

I hope someone else picks them up, vinyl is coming back and we'll need the tables!

Whagwan

Whagwan said on the 29th Nov, 2009

This rumour comes around about every 2 years...

bryan

bryan said on the 29th Nov, 2009

THIS REPORT IS WRONG!!!!!!! CLARIFICATION HERE... http://www.skratchworx.com/news3/comments.php?id=603

eddy96

eddy96 said on the 29th Nov, 2009

damn A-Trak is gonna be disappointed

rolaD

rolaD said on the 29th Nov, 2009

to all the sceptics and people doubting this i can confirm that it is true. i work in the dj hardware industry and we were told by the supplier ANd manufacturer earlier this week. march is the last shipment, sad sad times.

toniette

toniette said on the 29th Nov, 2009

very sad indeed. but times change.

djwelly

djwelly said on the 29th Nov, 2009

This cant be, Gutted!!!! Hopefully, Vestax will continue to produce the PDX series for us tuntablists! Sad day indeed :(

mangina

mangina said on the 29th Nov, 2009

In the latest Store DJ mail out, they said, "Store DJ will have limited stock during the coming months, but then that is it, no more, ever." Looks like it isn't a rumour after all.

TECH120010

TECH120010 said on the 29th Nov, 2009

It can happen i just never thought that day would come when they get whiped out like dinosaurs. Im glad i have 2 pairs of tweleves in case of a crisis. i hope it some rumor... Technics turntables are original .

Matthew de Groot

Matthew de Groot said on the 30th Nov, 2009

daverh, if your getting info from Panosonic (not Panasonic) maybe things cant be believed...

macc4

macc4 said on the 30th Nov, 2009

You need to research your stories better daverh, as this is just fuelling rumours. Do you reference Global Hardstyle in many of your articles? Where is the link to the source of this 'new information' that you added to that other persons article? Do the

DJ TAKT

DJ TAKT said on the 1st Dec, 2009

Theyll be back in fashion sooner or later.

Tyler Durden

Tyler Durden said on the 1st Dec, 2009

Damn I just sold my 1200's 6 months ago... if only I waited a year I could have been rich! :(

macc4

macc4 said on the 1st Dec, 2009

"The aim of this article was not to rumour monger but rather mourn the reported loss of a club icon." I mourn the loss of researched news stories and comments that are free from censorship. Even if this article was true, you are throwing praise at Pion

Portal

Portal said on the 1st Dec, 2009

"Global Hardstyle" What a credible source! It must be true! There is no offical word from Panasonic, until there is it's all speculation.

mofunk

mofunk said on the 1st Dec, 2009

this article has been on so many websites since it got posted... im actually really upset at how you guys havent done sufficient research on a topic like this, as it affects dj's / musicheads worldwide and unfortunately this article is to blame for being

Noticeably F A T

Noticeably F A T said on the 1st Dec, 2009

A good friend of mine whose clubbing career spans twice the length of mine would tell you that this is a sad day for the DJ. While I am not adverse to the idea of new technologies, from a cultural standpoint I wholeheartedly agree.

underground_radio

underground_radio said on the 1st Dec, 2009

NO WAY THEY CAN'T DO THIS I HATE CDS

igor7773

igor7773 said on the 1st Dec, 2009

No medium will ever last as long as what the turntable lasted. think about it. dj's played on turntables for 30 or so years. cd's have been popular in the last 15 years but with all the mp3 and laptop dj emergence i dont see it lasting more than 10 years

macc4

macc4 said on the 1st Dec, 2009

oh, whats this? It's another quote from your spokesman "Panasonic's Ian North has denied reports saying that he is uncertain where the rumour originated and while he is still waiting on clarification from Japan, news that sales would end in Australia was

whambulance

whambulance said on the 1st Dec, 2009

Regarding an email I sent last week regarding the end of manufacture of Technics turntables. We have had a misunderstanding in communication with the factory and my original email is incorrect. Panasonic will continue to manufacture and supply Technic

rolaD

rolaD said on the 1st Dec, 2009

they are not ceasing production. i wouldnt be allowed to show the email im sure it will leak like the first one, but got confirmation today from the same person who released the first statement that they fucked up or " due to miscommunication " and produc

Worth

Worth said on the 1st Dec, 2009

Still not 100% but apparently they aren't dead: http://www.cnet.com.au/analog-in-decline-but-technics-not-dead-339299759.htm

LOVETHYBROTHER

LOVETHYBROTHER said on the 1st Dec, 2009

@Brian & @El Kranky.... You realize the article you guys are quoting is 3 years old?

daverh

daverh said on the 2nd Dec, 2009

Portal, if you read the article you'll see a quote from a Panasonic rep. macc4 you'll see that too. Seems kind of substantial doesn't it? As for 'new information' that we 'added to somebody else's article' i have no idea what you're talking about. The quo

DirtyFuzz

DirtyFuzz said on the 2nd Dec, 2009

UPDATE - 30/11/09: Panasonic Australia seem to be backtracking. This email was sent to Jeremy Leitch, Managing Director of Store DJ: Regarding an email I sent last week regarding the end of manufacture of Technics turntables. We have had a misunderstand

stevenwoolley

stevenwoolley said on the 2nd Dec, 2009

They have only stopped makin a certain model!!! Its not the end of Technics FFS

Jumpy1

Jumpy1 said on the 5th Dec, 2009

Inthemix did have clarification of the rumour FROM PANASONIC AUSTRALIA, the distributor of TECHNICS in Aus.... if the manufacturer tells you its not going to be made anymore then you will believe it? that is what happened!!