Snoop Dogg makes Cypress Hill a Priority
Tue 19th Jan, 2010 Newsin
After fulfilling their contract with Sony last year – although, bizarrely, no album was released – Latino rappers Cypress Hill have been signed to the revived hip-hop imprint Priority by recently appointed Creative Chairman, the one and only Snoop Dogg. The new partnership will see Cypress Hill release their long awaited eighth studio album, Rise Up, on April 6th, 2010.
The album – first announced in 2007 – will feature contributions from a number of artists, even though Rage Against The Machine guitarist Tom Morello is the only one confirmed so far. Rumours include Slash and Mike Shinoda, as well as productions from The Alchemist, B-Real, DJ Premier and Apathy. According to member B-Real the album will be “gritty. It’s aggressive. It’s like hip-hop straight-up. We just felt like we needed to go back to that raw, gritty hip-hop sound but try to find a way to bridge it with what’s going on now.”
Cypress Hill are the first act to be signed to Priority since Snoop Dogg was appointed to the Creative Chairman role in September last year. In its heyday Priority was home to artists like Dr. Dre, Ice Cube and N.W.A, however it ceased operations in 2004 only to be revived again in 2006. With Snoop Dogg in charge of “relaunching the legacy of Priority” lets hope that a new Cypress Hill album manifests into a Cypress Hill tour…
Check out Snoop Dogg and Cypress Hill together live on The George Lopez Show earlier this week….