The Bloody Beetroots slam 'pseudo-DJs' in their live show rebirth

After a wave of gut-busting remixes and two supremely successful club tours of Australia, fans were a little shaken up to hear that Italian electro kings The Bloody Beetroots would be debuting a new live show at Creamfields in May. They really mean ‘live’ too; we’re talking guitars, drums, screeching frontmen, the works.

As curious a move as it seemed, the live-show revolution makes sense for The Bloody Beetroots and their ringleader Bob Rifo who got his start playing in dirty Italian punk acts. When inthemix caught up with Rifo ahead of his Creamfields visit the head ‘Beetroot spilled the beans about why they’ve made the switch to the live arena, explaining that the abundance of ‘pseudo-DJs’ out there forced the ‘Beetroots to up their game.

“I am bored of seeing pseudo-DJs use the word ‘LIVE’ to describe opening a laptop, pressing play-stop-cutoff,” he said, slamming his competition with distaste. “Everyone wants to be a DJ and everyone can be a DJ. No problem. But we want to use all this technology as a framework for playing musical instruments. We don’t need to hide behind a monitor any more.”

As Rifo and his ‘Beetroots gear up to bring the new and improved Death Crew 77 live show to Creamfields, fans should expect to see this incarnation of the group stick around for a while yet, as Rifo told ITM he has no plans to DJ anytime in the near future.

“It’s a different vibe,” he says of the Death Crew 77 branded live spectacle. “I still enjoy DJing and maybe one day I’ll go back to it. But right now I need the raw energy of playing live.”