Can A-Trak, Diplo & Skrillex do good with ‘Bad’?

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Now that dance music is America’s new favourite plaything, multi-million-dollar companies are naturally looking to cash in. Or, in the recent words of Pete Tong: “Success inevitably attracts attention – and now numerous extremely wealthy individuals, big business and VC funds are eager to buy into the EDM action.”

One such big-name multinational corporation is PepsiCo, who have announced plans to recruit dance stars for its 2012 Pepsi marketing campaign. As reported by Billboard, Pepsi is set to celebrate the 25th anniversary of Michael Jackson’s Bad with a remix project in mid-May. The ‘exclusive tracks’ will be unlocked through a special Pepsi-can promotion where buyers scan a code with their phone to hear a song.

The remixers in the running for a sizeable pay-cheque? None other than Billboard cover stars Diplo, Skrillex and A-Trak, who’ll each bring their spin to MJ’s seminal track. Something worth celebrating? This seems like comfortable for territory for A-Trak, while Diplo’s sizeable remix catalogue and recent hot streak suggest he’s primed. As with everything Skrillex, no doubt his version will be the opinion divider.

Pepsi’s push into the world of ‘EDM’ pits them against arch-rivals Coca Cola, who already have the likes of David Guetta and Mark Ronson in their corner. As Skrillex said in that Billboard story: “I still don’t understand. I play in Las Vegas and there are guys spending $50,000 on tables to see me.” Best get used to it.


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Makkaaa said on the 2nd May, 2012

I guess the tracks will be quite bad then.


cristianlp84 said on the 2nd May, 2012

Justice would be perfect for a Michael Jackson remix but then again I'm dreaming and my nightmare is that skrillex is doing it... oh wait, no thats real :/


Twizard said on the 2nd May, 2012

I've heard some good remixes of MJ but I dunno about this haha. A-Trak I could see maybe doing well out of the three of them but arg Skrillex probs should have just said no.


beaumont_music said on the 2nd May, 2012

crass and cynical idea but who knows, we might get some good MJ remixes out of it. i's not like there are many.


Essi said on the 2nd May, 2012

i expect 98% Vengeance Samples will be used


jamwildway said on the 2nd May, 2012

These tracks will be battle weapons, cant wait


Silkyyy said on the 2nd May, 2012

Shit remixes of a shit song. Cool


deepbeetzz said on the 2nd May, 2012

Anyone who truely appreciates electronic music, more then just unknown track by unknown artist that you cut a rug too on the weekend, cant help but feel a little angry with the US's massive bandwagon jumping current love affair with dance music, but then I think of the type of dance music and artists they are discovering and claiming, I then feel relief.


Heist9000 said on the 2nd May, 2012

Somewhere in a beautiful alternate universe Quincy Jones is overseeing the operation and telling Skrillex to turn off his fucking limiter plugins


whambulance said on the 2nd May, 2012



theHordern said on the 3rd May, 2012

michael jackson must have touched skrillex years ago, and this is how hes getting MJ back.