3D stage show "issues" force Avicii to postpone U.S. arena dates

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As we discussed in-depth back in March, it seems you can’t be a big-name dance music headliner these days without an expensive stage show. Having been inspired by Deadmau5 and his Rubik’s Cube, fresh-faced Swede Avicii recently went to work on his own flashy set-up, which he debuted at Coachella last month.

Coachella was the testing ground for an ambitious trek across North America, with Avicii booked to play huge arenas. Fans who crammed in to the Sahara tent in the Indio desert saw Avicii appear from the ‘skull’ of a towering white mask at centre stage, flanked by sheer video screens. Not everyone was impressed with the results, though – and it seems Avicii’s camp wasn’t entirely happy either, taking the drastic measure of postponing the first run of arena dates to get the production right. A statement from one of Avicii’s team members, Mark Ward, veers close to Spinal Tap satire, but apparently it’s serious business.

“The production is a re-invention of modern technology in an unexplored area of application seeing the 3D mapping is done on an organic surface and mixed in real time,” Ward said. “In its complexity we discovered some technical issues at Coachella that could compromise the quality of the experience for the fans which is why we are recommending we move the tour starting date up to a month later.”

A cluster of shows, from Texas to New Orleans to Detroit, have been shifted from May to September. When you’re “reinventing modern technology”, you can’t be rushing…

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nrjize

nrjize said on the 14th May, 2012

Oh FFS. Mark Ward doesn't veer close to Spinal Tap satire, he throws it off the edge of a cliff and dives after it.

BMoney

BMoney said on the 14th May, 2012

3D? Whoah, that's like...3 levels

Fewsion

Fewsion said on the 14th May, 2012

I've heard it goes to 11

Dr Ranga

Dr Ranga said on the 14th May, 2012

Organic surface? I'd like to see what he means by that.

m_xt

m_xt said on the 14th May, 2012

pft I'm not interested till it reaches 4D!

lawlietskyy

lawlietskyy said on the 14th May, 2012

how about just playing music like a normal DJ you fucking overrated hack

Onijin

Onijin said on the 14th May, 2012

3D glasses and dance music just don't mix.

mlirosi

mlirosi said on the 14th May, 2012

i hope he plays levels

muse

muse said on the 15th May, 2012

unexplored? admittedly, i guess those deadshits wouldn't know who plastikman or amin tobin are

Zuzia

Zuzia said on the 15th May, 2012

He has his right arm up in half those photos...
As long he didnt let the visuals take over the music then looks like a pretty cool visual show. The moving lips is kinda cool but its also kinda over the top. Not really in "unexplored" territory, and from the videos it seems like it wasn't really worth all the effort. For sure doesnt compare to Plastikman- who knows the meaning of quality over quantity
But plastikman is