MySpace to relaunch (again) as music hub

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After a few tranquil years of Facebook and countless glorious Twitter beefs, it’d be easy to forget our social networking roots: MySpace. But there’s at least one person not content to leave the site dead and buried, and that’s A-Trak. In an article for the Huffington Post last month, the producer lamented the hole in the music industry the passing of the former social networking goliath has left.

“I run a record label, Fool’s Gold. We signed a great deal of our artists simply based on their MySpace pages. If I heard about a DJ, rapper or band, I would type out myspace.com/theirname and get their full list of tour dates and venues, their pictures, a glimpse of their aesthetics from the page design, their popularity and of course listen to their songs.” he began. “What website gives you all that info today? None! No wonder I haven’t signed anyone in 2012.”

Well, it looks like A-Trak’s prayers may have been answered: MySpace has announced that it plans to undergo a new relaunch later this year, but rather than fruitlessly trying to claw-back the social networking audience, they’re aiming to reposition the site as a music destination. Of course, it’s not the first rebrand MySpace has (unsuccessfully) attempted. Around this time last year, the site announced its intent to compete as a music hub with the likes of iTunes, Spotify and Vevo to no avail. However, given it’s got *NSYNC’s leading man Justin Timberlake at the helm of the reinvention as Creative Director, MySpace may yet regain some of its cool. Probably not, though.

Still, there’s a legacy beyond capturing the glittery aesthetic of mid-2000s web design we have to thank MySpace for, and that’s A-Trak’s remix of Boys Noize’s track Oh!. “I saw him DJ in Miami one year and although we ran in different circles back then, I wanted to tell him that I loved his set and was a fan of his work so I wrote him a message”, A-Trak wrote in his article Mourning MySpace. “We spoke a couple times and he asked me to remix one of his songs. The whole thing was set up on MySpace.” Still, the new MySpace probably has a better chance of succeeding than Google+.

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Dexter Ramone

Dexter Ramone said on the 23rd May, 2012

Because nothing proves you've got a well A&R'd label like checking their Myspace page and signing them off that...

mlirosi

mlirosi said on the 23rd May, 2012

ohh woww myspace is back...maybe i can reunite with that millionaire model from Russia i met through myspace many years back

darkilliminated

darkilliminated said on the 23rd May, 2012

Now go look at A-Trak's myspace page.. pretty shotty in the design there

futurec

futurec said on the 23rd May, 2012

Why do they give you an option to connect with Facebook?!

andosound

andosound said on the 23rd May, 2012

Good thing I've still got my myspace page... I think