Excision: “I do not buy fake Facebook fans”
Tue 29th May, 2012 Newsin
Over the last couple of days, you might’ve seen a user-designed image doing the internet rounds that claims some of the biggest names in dance music are buying ‘fake fans’. The composite of Facebook profile pages for David Guetta, Excision, Steve Aoki, Skrillex, Avicii and Deadmau5 shows that each artist’s ‘Most Popular City’ is Mexico City. Despite a central population of over nine million people and a growing market for dance music, the implication is that Mexico City couldn’t generate that many legitimate likes.
As expected, an army of keyboard warriors have rallied behind this image as iron-proof of foul play, inciting dubstep star Excision to reply with a lengthy Facebook post. His leading point: the ‘Most Popular’ tally shows where an artist has received the most Likes on a given week (you’ll see from the ‘BUSTED’ image that the screenshots weren’t all taken on the same date), not overall.
“[The image] claims that that myself, Deadmau5, Skrillex, Avicii, Steve Aoki, and David Guetta are all buying fake fans from Mexico,” Excision writes. “I would like to point out that no, I do not buy fake fans. It’s very unlikely that the other artists do either. The first obvious thing that nearly everyone has gotten wrong when analyzing this image is that this statistic is showing you the where the artist has received the most new likes on a given week. This is not an overall fan count rank by city. Even one of the most prominent magazines in EDM managed to miss that. Mexico in fact counts for less than 4% of my fan base. Many of you will find it interesting to see regardless, as it’s basically a breakdown of where all the core bass music fans in the world are from!”
Excision goes on to argue that a “decently well known artist” will have more success running a legitimate campaign through Facebook ads. He also talks up Mexico as an emergent territory for bass music. “Mexico City has an extremely fast growing scene,” he writes. “Downlink and Noisia just played there to a huge crowd and the promoters went so far as to spray paint massive buildings and billboards with their names to promote the event. I’m sure Skrillex etc. have played even bigger shows there.” You can read Excision’s full reply over at his Facebook page.