Avicii’s team wants us all to move on from ‘Levels’
Thu 5th Jul, 2012 Newsin
If you’ve laid your eyes on the extensive Stereosonic line-up today, you would’ve seen Swedish dynamo Avicii right at the top with Tiesto, Calvin Harris and Example. The DJ was part of the festival tour in 2011, and his sets pulled huge numbers to the mainstage – with the biggest moment coming when he worked his blockbuster hit Levels into the mix. Since that visit, he’s continued to jet around the world, recreating that feverish energy on vast stages like Coachella and Ultra Music Festival.
After all those airings of the stadium anthem though (not to mention its flogging by other big-ticket DJs), Avicii’s team At Night Management has issued a video declaring: “ENOUGH WITH LEVELS ALREADY!!!” The post comes with a 71-strong list of the producer’s other efforts, including his remixes of Little Boots, Tiesto, Dada Life, Dirty South and Armin van Buuren. The video loops Levels over footage of the Jay-Z and Kanye West show where the duo played their hit Niggas In Paris a world-record-breaking 12 times in a row, followed by the message: “You know there are other Avicii tracks, right?” Despite the tongue-in-cheek campaign, we doubt the track’s dance festival ubiquity is fading any time soon.
Looking at the list of his productions, it’s clear Avicii has crammed a lot of work into a few years. The Muja EP on Vicious Grooves back in 2009 heralded his arrival as a talent to watch, with Malo, Bom and the Sebastien Drums collaboration My Feelings For You kicking it up a notch. “I would say really, before I got into DJing I was a producer first, so I would say the DJing aspect of it is the thing that I feel that I’ve really learned,” he told inthemix back in 2011. So, will Levels get a whirl at Stereosonic?