Chugg Entertainment bringing U.S. dance festival to Australia

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Australian touring giant Chugg Entertainment is set to wade into the crowded dance festival market, according to a report by themusic.com.au. In 2013, Chugg plans to import Lights All Night, a festival from dance music’s current boom-market, North America, with dates still to be announced.

Staged by Highland Entertainment, Lights All Night happens in Dallas, Texas, over the New Year’s period, and it’s expanding to a three-day festival to welcome 2013. The line-up in Dallas this New Year’s includes top-billers Tiesto, Avicii, Bassnectar, Calvin Harris, Axwell and Texan hometown heroes Ghostland Observatory, with an undercard that includes Alesso, Gareth Emery, Diplo, Sander van Doorn and Flux Pavilion.

The first hint that Lights All Night would be expanding to Australia came in a news report in the Dallas News (not one of our regular news sources, admittedly). “Highland Entertainment and Aussie-based concert promoter Chugg Entertainment will join forces for a Lights All Night down under in 2013,” concluded the report.

“We’re all really excited about this new venture to bring Lights All Night to our shores,” Chugg Entertainment’s CEO Matthew Lazarus-Hall told themusic. “It’s new territory for us, delving into the electronic scene, but it’s a great concept and we feel it’ll work really well in Australia.”

A dance festival is certainly new ground for Chugg, with its current tour schedule including names like Elton John, Coldplay, Keith Urban and Kelly Clarkson. In addition to the big-room-geared headliners, Lights All Night puts a particular focus on bass-heavy sounds, which could give a clue to the direction of the Australian leg. Stay tuned for more details on inthemix as we have them.

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