Chugg Entertainment bringing U.S. dance festival to Australia

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Australian touring giant Chugg Entertainment is set to wade into the crowded dance festival market, according to a report by themusic.com.au. In 2013, Chugg plans to import Lights All Night, a festival from dance music’s current boom-market, North America, with dates still to be announced.

Staged by Highland Entertainment, Lights All Night happens in Dallas, Texas, over the New Year’s period, and it’s expanding to a three-day festival to welcome 2013. The line-up in Dallas this New Year’s includes top-billers Tiesto, Avicii, Bassnectar, Calvin Harris, Axwell and Texan hometown heroes Ghostland Observatory, with an undercard that includes Alesso, Gareth Emery, Diplo, Sander van Doorn and Flux Pavilion.

The first hint that Lights All Night would be expanding to Australia came in a news report in the Dallas News (not one of our regular news sources, admittedly). “Highland Entertainment and Aussie-based concert promoter Chugg Entertainment will join forces for a Lights All Night down under in 2013,” concluded the report.

“We’re all really excited about this new venture to bring Lights All Night to our shores,” Chugg Entertainment’s CEO Matthew Lazarus-Hall told themusic. “It’s new territory for us, delving into the electronic scene, but it’s a great concept and we feel it’ll work really well in Australia.”

A dance festival is certainly new ground for Chugg, with its current tour schedule including names like Elton John, Coldplay, Keith Urban and Kelly Clarkson. In addition to the big-room-geared headliners, Lights All Night puts a particular focus on bass-heavy sounds, which could give a clue to the direction of the Australian leg. Stay tuned for more details on inthemix as we have them.

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djtoki

djtoki said on the 24th Sep, 2012

Groan, sounds horrible. The commercialisation of dance music continues

jamwildway

jamwildway said on the 24th Sep, 2012

Wicked!!! Great news for a Monday!!!

deano09

deano09 said on the 24th Sep, 2012

Just what we need.. more terrible music saturating our market

special ed

special ed said on the 24th Sep, 2012

so lets see...a rock promoter, who has no idea of the dance market, cashing in on an already saturated scene, with an event that offers nothing different. sounds just awesome :|

discotheque

discotheque said on the 24th Sep, 2012

This company is run by a couple of spoiled frat douches from SMU (Southern Methodist University, very prestigious private uni in Dallas), no surprise there.

lawlietskyy

lawlietskyy said on the 24th Sep, 2012

The kids will lap it up ! With their fearless leader, the king of kids jamwildway

Morecowbell

Morecowbell said on the 24th Sep, 2012

^This! Honestly jamwildway, I'm convinced you're a prolific troller. But if you're truly so uninformed as to think that this is good news for Australia's dance music climate, then you're an ignorant twat.

silverspoon

silverspoon said on the 24th Sep, 2012

Just so we are clear, that video is supposed to make me want to go...right?

Deep Fryed

Deep Fryed said on the 24th Sep, 2012

Which deep house dj's will be on the line up? ;)

sonicc

sonicc said on the 24th Sep, 2012

I hope Johhny Farnham drops "Take the pressure down".. :rock:

jamwildway

jamwildway said on the 25th Sep, 2012

lol...Good call @lawlieskyy, I take my hat off to you for that comment. @Morecowbell my comment is positive how can that be trolling??? I think it's a case of the pot calling the kettle black. Bam Buddy!!!

Digitalgrub

Digitalgrub said on the 25th Sep, 2012

Unless they do something new, this market is well and truely covered by Stereosonic and Future Music who already do a pretty damn good job of it. Sigh.

JulesPLees

JulesPLees said on the 25th Sep, 2012



hectic burn right there

Fluidlife

Fluidlife said on the 25th Sep, 2012

Not many useful things have come from the US... Dance Music Festivals definitely won't be one of very few useful things either....

Hmmmmmm.... Back to drawing board Chugg unless you're totally effing crazy staging another commercial festival in already Saturated Commercial Festival Market & Country?

I'll keep a look out on Seek for your forthcoming advertisement for Concept / Business Development Manager. I have some awesome ORIGINAL ideas for you... concepts like Monosonic..... How about Back To The Future Entertainment?? Springdayze? Winterdayze??? Or even Fieldlife Festival?!!! I hope its at a venue like Sidney Myer Music Bowl or showgrounds or "somefink like dat. Get in there quick before someone else does!!!!!

You game-changers you!!

OR... i'll offer you some free advice. Leave it to organisations that know commercial dance festival market that thrash the f*ck out of it every year. Stop your ridonkeyless ideas JUST to increase revenue & turnover and instead MAYBE think of a quality & unique product you can offer to the market which you'd gain long term credibility and substantial revenue & turnover in many years to come (if you dont f*ck up).

I think someone already did sliced bread thing as well... Not totally sure though, i'll myspace it and get back to you.

Ta.

psandoz

psandoz said on the 25th Sep, 2012

"This company is run by a couple of spoiled frat douches from SMU (Southern Methodist University, very prestigious private uni in Dallas), no surprise there."

Let the jealousy flow through you.

I don't remember the last time having a good business model gave people the right to judge you as a person?

That being said I bet you are just a complete joy at parties. /sarcasm

pomrocks

pomrocks said on the 26th Sep, 2012

Chugg should have invested his money into safari beats instead

sean-mclellan

sean-mclellan said on the 27th Sep, 2012

Djtoki - first of all, your a knob. Commercialisation of dance music is imminent and will bring about fresh ideas and huge development potential for upcoming acts, which will benefit all listeners. I'm sick of hearing fuckdogs like you, making out dance music is only for certain people. You should be happy this shit is becoming mainstream cos it's only gonna make the music better and get more people involved. Wake up to yourself.

wastemen

wastemen said on the 28th Sep, 2012

Atleast give us a new line up! practically stereosonic HAH

Chemo

Chemo said on the 28th Sep, 2012

So it's not enough that Stereosonic is more or less presenting the same line up as last year- no, we need a third festival with... hey! The same line up again! Meh.

Brrockin_itup

Brrockin_itup said on the 30th Sep, 2012

Great marketing tactics (usa spesh), mainstream be all over this, no sleep till chuggs ... Imported lights... hectic! Be top event if you a zombie.... pfft ...

Brrockin_itup

Brrockin_itup said on the 30th Sep, 2012

bwahahhha sean mclellan.... full stop.

Brrockin_itup

Brrockin_itup said on the 30th Sep, 2012

I reckon we need a "thumbs down" option next to comments.... All Day!