BMW make The Presets an offer they can't refuse

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“So hot right now” doesn’t even come close to describing indie-dance darlings The Presets, with a chart topping album and sold out national tour two of their latest crowning achievements. Not surprisingly, when a band find themselves so in-demand the offers from corporates come out of the wood-work. One that we didn’t see coming, however, is from Luxury German car brand BMW, who’ve announced a rather interesting ‘collaboration’ with The Presets. Will we see Kim and Julian motoring around in swanky new BMWs sometime soon?

The car co have commissioned a remix of The Presets’ hit ‘Are You The One?’, which coincides with the release of their new 1 Series convertible and coupe range. The remix has been completed by Frenchman Lifelike, known for his dancefloor hit ‘Discopolis’. He’s put together the ‘Lifelike’s 1 Serious Remix’, which has been unveiled alongside a Jonathan Zawada directed animated music video that features the BMW 1 Series in the starring role. You can download the audio of the remix for free by heading here. Presumably the animated video will appear online shortly, we’re not exactly sure!

In other Presets news, the band were recently announced as one of the first nominees for the 2008 J Award along with Nick Cave & The Bad Seeds. No doubt their first of many ‘best of’ accolades their album ‘Apocalypso’ will no doubt receive. Stay tuned to ITM for updates!

Nobody has hearted this, be the first Be the first!

Comments

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Frank_K

Frank_K said on the 6th May, 2008

I expected a remix similar to This Boy's In Love, but this can't be Lifelike?!

dylanlindgren

dylanlindgren said on the 6th May, 2008

lifelike's awesome!!! will check this download out for sure d.

Royal Gigolo

Royal Gigolo said on the 7th May, 2008

The presets are hopeless, cant believe how many of these types of acts are becoming popular now..

Hooli

Hooli said on the 7th May, 2008

nice one Gigolo, you dont score a 10/10 album review in 3d for being sh*t.

Spekman

Spekman said on the 7th May, 2008

yeah shutup gigolo... "this boys in love" is an awesome song...

tigger

tigger said on the 7th May, 2008

Wow if 3d gave them 10/10 they MUST be good. (I think they are a quality band.)

autumnleaves

autumnleaves said on the 8th May, 2008

Good live act. Don't think I'd buy the album though.

eLaN

eLaN said on the 8th May, 2008

Preset can spin your head 360 degrees dudes!! fabulous!@

Seanus12

Seanus12 said on the 9th May, 2008

I cant believe anyone would call the Presets hopeless, Sorry Gigolo but you kinda lost all credability with that statement say you dont like em but to call them hopeless is going a bit too far

Captain Destruction

Captain Destruction said on the 9th May, 2008

overwhelming urge to buy a beemer

da_straz

da_straz said on the 14th May, 2008

Presets are great. Advertising is crap. The two DON'T go together and never should.....avertising puts a dirty mark on any art-form. Did you know that 'The Gilmour Girls' was created by a group of companies who wanted to create a TV show? They came up wit

Beds

Beds said on the 3rd Jun, 2008

Selling Out BIG TIME lol!