Last year’s inaugural event was labeled by many who attended as one of the best parties they’d ever been to. And while we knew that the Smirnoff Experience would be back in ’08, what we didn’t know was that it would be reaching out from Sydney to take in Melbourne and Brisbane as well! ITM can now reveal the dates that the mega-exclusive event will be touching down on the East Coast.

As is always the case with all Smirnoff Experience events, the venue remains top secret. Last year’s event saw party people transported to the hidden venue in Sydney on buses with blacked-out windows, to an event that was heavy on the spectacle and with ridiculous amounts of fun. It’s a party that’s also known for delivering a mega-exclusive lineup, with Armand Van Helden flown in especially for the event, but 2008 promises an even more unique combination of local and international acts that you just won’t see anywhere else – stay tuned!

And it’s an experience that money can’t buy – nobody can purchase a ticket to Smirnoff Experience, and the only way in is to win. The first lucky winners have already been drawn, so head to the www.smirnoff.com.au or check out the promotion on packs of Smirnoff nationally for more information on how to score a ticket. Or if a treasure hunt sounds like your thing, check out www.thewayin.com.au as they’re giving away tickets every day with one little catch – you have to hunt ‘em down!

Intrigued? Here are the dates that Smirnoff Experience will be hitting the East Coast this July, stay tuned to ITM for lineup announcements very soon…

Sydney – Thursday 10th July
Melbourne – Friday 11 July
Brisbane – Sunday 13th July