One of Melbourne’s favourite and most enduring events Summadayze returned to its home of the Sidney Myer Music Bowl on New Years Day, sporting one of the most diverse and spectacular lineups the party has ever seen. And of course, Smirnoff’s Area 21 was there to help bring the good times. For those who want to relive the day, check out the Smirnoff Experience hub now for several DJ sets from right across the late afternoon until the festival wrapped up. There’s also a hot video clip that captures that captures some of the Area 21 action during the day!
CHECK OUT THE CLIPS AND MIXES IN THE ITM SMIRNOFF EXPERIENCE HUB














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