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CHANGE CITY :
Ed Hardy. Skinny jeans. V-neck shirts. Pointed white shoes. Polo shirts with the collars up. To all of this so-called ‘metrosexual’ attire, Melbourne club promoter Scott Mellor says “NO”. He says it’s a move to end the “sports jock mentality” he reckons is on the rise in the city’s clubs, as well as growing nightlife aggression. So anyone turns up to his regular Friday night Dorcia party with even a single Ed Hardy-style skull or dragon emblazoned on their clothing will be turned away at the door. You have been warned!
“We are really trying to push a party night that is a safe place to go and have a good time without worrying about safety,” Mellor told The Herald Sun this week, speaking on his event that goes down fortnightly in Melbourne at the Ding Dong Lounge. He’s gone as far as to advertise the night’s dress code openly on billposters around the city. “No metrosexual attire, no aggression, no problems,” the advertising says.
“We wanted to shed light on the problems with nightlife in Australia. We took everything that we disliked about going out to clubs and inverted it … no dressing up like David Beckham,” Mellor says. “We are about creating an environment where people can be comfortable and confident.”
Other items of attire on Scott Mellor’s shitlist include tight T-shirts, shirts with numbers on them, as well as men sporting either blond tips or dyed rats tails (a criminal offence to begin with). “We are not turning away people who look after themselves, wear product in their hair or dress with a degree of style. We are simply providing a venue for people who don’t subscribe to the standards of 90 per cent of other clubs.”
What ITM wants to know is, why wasn’t there someone to show this much leadership when the obnoxious fluoro clothing craze was sweeping the country? Those trucker hats were pretty ubiquitous at festivals for a couple of years. Maybe we need to deploy a rogue club promoter who is willing to take on tiresome and overdone gestures, like the ‘leg lift’ and the ‘pussy lick’? How about a campaign against punters who throw their arms around on the dancefloor without any respect for personal space? The potential for targeting stuff that annoys and irritates is endless.
beckovich says...
So...it's ok for the roided up fight fans to come to the club.. as long as they leave the ed hardy tee and the blonde ratty at home?
hamo32 says...
does the same dude do Wah Wah Lounge? That's more or less the same too.
tranceducer says...
Ha ha.... Wow, but the guys in this pic look so hot right now!? ;-p
theHordern says...
fucken too right.....ed hardy is for douchebags anyway. good on him
freo says...
great photo for the article!
luke_shire says...
amazing!!!!
yani_s says...
LOL pic
Youss_doc says...
lol hillarious!! when i bought a couple of ed hardy t-shirts from spain a couple of years ago, i never knew it was gonna be this bad!! they're still hot in the UK, and rest of Europe and the states too... Not sure why the wankers and tough guys love em here in australia... i had to get rid of mine lol what a waste
jamdatmofo says...
If anyone is wondering "I wonder if I'll get in wearing this?" Please refer to this link as an extra reference point. http://www.hotchickswithdouchebags.com/
imcool says...
i highly doubt that the majority people who wear skinny jeans & pointed white shoes are the ones who are starting fights, its all the ed hardy/v-neck douchebags the more ed hardy banned the better!
scottyk82 says...
^i was totally wearing it in spain before anyone else.......
Juzzzy says...
i think he forgot the main problem down there.... GHB mate..
rjmwriter says...
ps - i own or wear none of offending items and hate aggressive dick heads in clubs - period!
rjmwriter says...
pfft! yo don't need this kind of blanket draconian dress policy to keep dick heads out. its labeling people by what they wear not who they are or how they act. sure there may be an association but it's not carte blanch and to try and enforce it like it is is being naive. a good door should be able to ensure a good crowd with out having to resort to these lame nazi tactics anyway. it's impossible to enforce. is he going to stand on the door and decide what's 'stylish and well looked after' and whats 'metrosexual and aggressive' ?? plus, surely the guy has got to ask himself why this type of crowd are trying to get into his club in the first place anyway! dont throw the baby out with the bathwater!
wild_comfort says...
the funny thing i find with them cunts is that they all have the exact same personality. clone motherfuckers.
matty87 says...
ahha awesome
Edstacee says...
Nice, but since when did metros become the ones glassing people? Not that I don't agree with this policy!
lobber41 says...
he has been running dorcia in perth for a while now with same dress code and advertising around the city and the night is sick mostly. fuck all fights, good crowd, bullshit music
Carly88 says...
Whats with the guy in the green shirt in the pic.. his arm is the size of my head! Can someone say steroids.. so gross!
lobber41 says...
same guy has been running dorcia in perth now for while with same dress code and advertising around the city and its fine pretty bullshit night really, sick tunes, good people, no fights
Jadedmyspace says...
Ed Hardy is only popular to young 13 year old boys in the states. The designs burn holes in my eyes, nobody should wear them or want to wear them fad or not. Lol at the fools who bought them overseas thinking they were cool. But as for the promoter, finally!!!
scottyk82 says...
i think calling it nazi would offend alot of people in bondi
jamesfitz6 says...
Its about time.
vixsta says...
ed hardy needs to be banned in general!
little_nicki says...
loli know a club in sydney that also lists no ed hardy shirts on its door policy. but it sounds like this melbourne guy is trying to make clubbing less dressy - which is a good thing! i used to always go out in the cross in trainers, but these days pretty much only candys will let me in.
Jadedmyspace says...
Ed Hardy is only popular to young 13 year old boys in the states. The designs burn holes in my eyes, nobody should wear them or want to wear them fad or not. Lol at the fools who bought them overseas thinking they were cool. But as for the promoter, finally!!!
scottyk82 says...
i think calling it nazi would offend alot of people in bondi
jamesfitz6 says...
Its about time.
vixsta says...
ed hardy needs to be banned in general!
little_nicki says...
loli know a club in sydney that also lists no ed hardy shirts on its door policy. but it sounds like this melbourne guy is trying to make clubbing less dressy - which is a good thing! i used to always go out in the cross in trainers, but these days pretty much only candys will let me in.
break_stuff says...
I endorse this article 100%
sorted81 says...
Ok I see the point he's making, but then I'd want people banned who dance and sweat and don't use deodorant, girls who's shirts are longer than their skirts, girls who go clubbing in big heels (umm, ouch you're on my toes!) guys who clip their mobile phones to their belts, etc etc. As Angy says "The potential for targeting stuff that annoys and irritates is endless." and it's so true. rjmwriter got it right, people on the door need to learn how to pick touble makers before they get in, and bounce them once they start winding people up. Tough call, but that's your job.
trajik says...
wtf I find this confusing :| 'No metrosexual attire'. So what are guys suppose to wear? If everyone stops wearing Ed Hardy and starts wearing the next shit hot brand, then it's still going to be the same people in different clothing.
breaks_tuff says...
Umm break_stuff your id looks very familiar.
BMoney says...
No l'orange people either.
pusseh says...
lol shameeeee
reubot says...
Oh and what's next - everyone has to wear the exact same thing?
shortino says...
haha this is guy is joking right!? Wow
reubot says...
"no dressing up like David Beckham"...yet then "We are not turning away people who look after themselves"...also I thought "metrosexuals" and "sports jocks" were different?
JimmyEllis says...
http://www.facebook.com/pages/Thanks-to-Ed-Hardy-I-recognize-morons-right-away/84424928269?ref=ts
Brad Lee says...
hahaha..Mad!!
topnite says...
How bout festival goers that don't wear deodorant. YOU STINK SO KEEP YOUR ARMS DOWN OR GET OUT!!!!! How bout just making it so you have to wear a tshirt, i dont wanna dance and have your hep sweat brushing against me coz you cant handdle the HEAT!!! Someone needs to do something about those little designer drug bags too!!!! Big Muscels, Ugly Tats and Gucci drug pouchers, its a great look!!!
Nicko-67 says...
personally i think that the ban shouldnt be on some of those articles of clothing such as the pointy shoes and the skinny jeans. Bouncers need to be targeting Guidos and not letting them in, for those of you who don't understand what a guido is this video explains it really quite well. those are the sort of people we don't need in our clubs http://www.youtube.com/watch?v=4JMOh-cul6M
brenly says...
great article, great pic lol, great attitude. i'm all for this! finally a promoter trying to clean up all the wankers melbourne seems to have. i'm sick of it, this used to be a cool city of chillers but now has wayyy to much attitude and macho bullshit.
mandojoe says...
mr pusseh u asian muzza why say shame ur one of us muzza boiz. who we staunchin this week? hit up subbies? smash some gronkz
mandojoe says...
IM a muzza and I love ed hardy clothes and wear it around sydney n start brawls wooooo go the ed hardy muzza code!
louiseconville says...
I second the motion for the banning of heels.
PussehsWife says...
hey thats me one the bottom right.. this was the night b4 xmas eve last year.. such an old photo im more bigger now
pusseh says...
lmaoooo mando lopez yu synge
PussehsWife says...
whats antraxs favourite day of the week?... . . . . . MON day LOL
bOrisSlat says...
Haha... what a crock of shit... the Dorcia nights in Perth are one of the worst in town for fights so that policy is obviously working well :)
alistairrrr says...
good on you mate, finally a club owner who would rather his punters having a good time, then more money in his till. fuck ed hardy, it s a muzza brand anyway, look at the picture what a bunch of tools. i would gladly throw a grenade into that lot! Muzzas do not belong out in clubs
BillyBoi says...
Hahaha http://www.hotchickswithdouchebags.com/uploaded_images/910096-767917.jpg
shanes2007 says...
lol wah wah lounge has been doing it for ages now, its another way of saying no muzzas hahaha
ramb0 says...
Greetings from California! Fight on, Scott Mellor, fight on!
shota says...
Hey dudes I work at the Perth based Dorcia bartending, and have since it moved there in early 2008. Gotta say the difference between the dorcia and FRISK (guido pointed white shoes electro house night on saturdays) isn't really all that much after nitpicking who wears what. Sure some of the dorcia guys dress with more sense but the majority of them wear Quicksilver or UNIT and fucking baseball caps. It's very rare that dorcia is the fashion mecca of perth, people with true style would hardly ever be caught at the venue, which seems mainly to be an overcrowded guern pit for 19 year old hipsters, many of which get drunk and start fights. At dorcia a few weeks back, we had five fights in one night! Though I agree with the policy, I loathe ed hardy and the ubiquitous greasy ratstail, it hasn't done much to improve the quality of the crowd and it's not like the scene in Perth will improve because of it.
hurley18 says...
bahaha there are gonna be so many ugly losers at this club
adzieinthahouse says...
this is just trying to be the new hero in town on some points he's on the money others he's as far away as u can be , metro's & sport jocks are not the same one group are a bunch of fags the other juiced up inflated ego fucks with a nob mentality & shrunk brains u tell me who's going to start fights also Beckman's out but its ok to look after yourself , an now you've said no ed hardy they will just put a different shirt on bozo how about giving the bouncers job to someone who can bounce, pick losers out before they get in but hay those losers are the ones buying all the shit off the door so its all good , old mates just on here trying to be everyones friend
gee-up says...
finally
replicant says...
Ed Hardy makes me wanna puke, BUT blatant discrimination based on clothing is fuct. How about doormen and club staff just do their job and identify troublemakers on a case by case basis and either not let them in or turf them if their starting trouble.
MarcoVella7 says...
i say let em where the ed hardy, helps me spot the dickheads out a mile away.
Death Disco says...
Yes there's a shitload of buffed up meatheads with very little common sense, fuck all style and way too much money to spend cause they still live at home with mummy and daddy....but we can't let the idiots win. Go out have a good time and show em' how to behave. Everyone that's posting on here seems to agree, so if we all go out, surely we're reducing the meathead moron to decent party people ratio...watering it down a bit if you know what I mean. You gotta keep kicking against the pricks!!!
bsgou123 says...
Youss_doc says it is because now everyone buys the fake ed hardy and think they are hard asses with their sick ratty, and sick spray on tan and fully sick waxed eye brows... pffttttt keep em out of the clubs. lol
bsgou123 says...
hahahahahhahaha definately for douchebags!!!
Shivers says...
Sounds like a pretty sick club. defiantly want to go so i dont have to put with metro dickheads.
dj_blitzer says...
About time...sick of all those "metro" types - finally us normal guys can enjoy our night without being subjected to that.
Suga05 says...
Bahahaha the last paragraph is a work of art, best report i've read by Angy nice work!!