V Festival set for Australian return

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Despite its absence from the summer circuit for two years now, a spokesperson for Virgin Mobile has confirmed that V Festival will return. Eventually.

After bringing us some very memorable musical moments, including much touted visits from the likes of Air, M83, Roisin Murphy and even Vanilla Ice, V Festival Australia was shelved in 2010 and 2011 when Michael Coppel Presents announced that the partnership between the touring company and Virgin Group had ended and would not be renewed.

In an interview with Marketing magazine Virgin Mobile spokesperson Amber Morris has now revealed that while the festival has been put on ice for the time being, the brand expects the event to return in the near future; “It’s actually run through Virgin Management, and Virgin Mobile are the sponsor…Virgin management is the umbrella for all of the Virgin businesses. As far as I know they are still looking in to it, it has just been a hold for a couple of years.”

The news that the festival is going to eventually return supports comments made by Richard Branson in 2008 that Virgin planned to stick with its sponsorship of the Festival as part of its long term marketing plan.

It would also mirror what has taken in place in Canada, where during the height of the GFC in 2010 the festival announced it was going on hiatus but promised to return in 2011 or 2012. Time to start praying to your goth god for a Depeche Mode visit, then.

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