American clubbers looking to achieve a ‘ripped’ physique have been going to extreme lengths in their quest for the perfect body, with reports surfacing this week that the hemorrhoid cream Preparation H has come to the fore as the most popular method for achieving a statuesque body type.

This week Fox News reported that the cream – ordinarily used to treat nasty anal blow outs… read about it on Wikipedia if you want to know more! – is the latest ‘drug’ to hit the New York club scene. “The topical solution contains a medication called phenylephrine HCL, which shrinks the swollen tissues of hemorrhoids,” Fox News wrote. “It works by constricting the nearby blood vessels that surround the area. But the ingredient will shrink other tissue as well.”

Preparation H has long been used by bodybuilders as a means to reduce excess water under the skin, giving muscles added definition in the lead-up to competitions. It seems overly-narcissistic clubbers have now also picked up on the tactic, with some reports even surfacing of particularly keen clubbers going so far as to apply the cream as they wait in line to enter venues.

Could it be a trend that makes its way to Australia this summer? Only time will tell… in the meantime why not take a look at this classic clip. From the ill-fated reality TV show ‘Bobby & Whitney; it’s Bobby Brown using Preparation H on the bags under his eyes before meeting his crack-addled wife!