Fabric boss Keith Reilly chatted about his club’s upcoming 10th anniversary this week and conceded for the first time that the hugely popular UK venue is indeed a ‘superclub’.

“Yes, Fabric is a large nightclub. And yes, we have a record label, but that’s the extent of our association with that ridiculous noun” Reilly admitted, “Please refrain from using that dirty word in our presence,” he added, “Thank you kindly.”

The music obsessed club chief also paid tribute to the estimated 4,186,029 revellers they’ve entertained since launching in 1999, emphasising Fabric’s continual focus on clubbers rather than VIPs.

“We’ve had our some pretty hilarious encounters with “celebrities” who believed they deserved special treatment, but we’re much more enamoured by those who actually fit in,” he said. “The general attitude for Fabric has always been: ‘fit in or fuck off’,” he declared.

“There are a number of horrible stories you’ll always hear, like that Madonna’s been turned away three times, it’s a load of nonsense, she hasn’t,” the Fabric honcho previously told roaming ITM correspondent Skrufff. “She has been turned away but not her personally, rather what she asked for. She wanted to come here with ten of her own security staff plus a big entourage and take over half the VIP lounge. I don’t want that. I’m not going to displace our regulars,” he clarified.

“Other people have come down here and wandered round the club, everyone from Andrew Lloyd Webber, Bono and Keither Sutherland, they didn’t give a shit and they had no problems,” he said.

Fabric will celebrate its decade on the scene in style this October 15-17, letting loose with the likes of Simian Mobile Disco, Shinichi Osawa, Scratch Perverts, Skream, Benga, DJ Hype, Michael Mayer, Ricardo Villalobos and more.