Nothing lasts forever, whether it be life in general, boneheaded Vegemite spin-offs or just that carton of milk that’s been sitting in the fridge for three weeks. And nowhere is that cliche truer than in the music industry. Despite more music than ever seeing the light of day, things can turn ugly in the blink of an eye.
Yet somehow, it’s that very moments when the death knell sounds for an artist, the moment they jump the shark and things change for the worse – to borrow a pop culture term from the land of the small screen – that are strangely hypnotic to music fans. In recognition if that, here at ITM we’ve been glued to our grubby computer screens all day, thinking back to the turning points in many artists’ careers when they jumped the shark and began their steep decline into a credibility-devoid hell.
Some are worse than others, indeed a few names have seemingly bounced back and cheated critical suicide, but all have experienced a sharp dip following their shark jumping activities.
So if you’re curious to find out when some of the bigger names in dance music officially lost the plot – or just want to know how we pinpointed the beginning of the end for David Guetta – then check out our Snap! gallery below!
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