Daft Punk, Star Wars, The World Cup, oh my!

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Back in January ITM brought your attention to the latest all-star collaboration from French house heavies, Daft Punk. Yet far from getting one of their tracks jacked by an opportunistic rap producer, this time the pair of robots were hooking up with Adidas for the shoe brand’s latest Adidas Originals line which featured the likes of Snoop Dogg and even David Beckham spruiking some new Star Wars branded kicks.

The accompanying video back then was, to say the least, a bit confusing, and we’re still unsure what the beloved duo were doing there. But now Adidas have released a sequel of sorts to the video, this one featuring all the same stars heading down to the Mos Eisley Cantina to watch the 2010 World Cup. Yer, it’s still kinda confusing.

You can check the video in the clip below and be assured that this one is probably even cooler than the last one, not only for the extended screen time for the Daft duo who interact with Han Solo and C-3PO but also because it’s kinda cheeky and Snoop Dogg wields a lightsabre.

How does this sell shoes? We don’t know, but it’s probably done just to get people talking. And whaddya know, here we are talking about it. Well played, marketing team.

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