22-year-old production prodigy Nicolas Jaar is a guy with strong opinions, as inthemix discovered in an illuminating chat with him last year. His debut LP Space Is Only Noise was not only one of 2011’s best but also proof (if any more was needed) that an electronic album doesn’t have to be a call to the dancefloor. In an interview with The Guardian published overnight, the New York native shares an intriguing theory for why commercial dance music’s booming Stateside. Put simply: it sells drinks.
“I’ll be in a taxi in New York and the radio will be on and I’ll just be dumbfounded by the fact it’s all club music,” he told the UK newspaper. “I’m still surprised – I shouldn’t be because it’s been this way for a while, but I am. I think it’s all tied to the fact that, if you go to a rock concert and you see a band play, you have a couple of beers, and then hang out for an hour and a half and then you leave. If you go see David Guetta or a DJ you’re gonna go to a club, drink five drinks, then get drunk and buy even more and stay for seven hours. So in the end it’s a better business.”
“I think to a certain extent the main idea of the music industry, at least in America, is to push what sells and this crazy trance-pop music is not only selling but also helping the economy,” Jaar continues when prompted by the interviewer. “In a way it’s the epitomy of capitalism having reached its peak in music. Now all pop is trance and I’ve no idea where we can go from here because it feels like we’re at a summit. It feels like it can’t get any harder, it can’t get any faster and it can’t get any cheesier. But we’ll see…”
We personally love an artist who doesn’t stick to scripted answers, but what’s your take on Jaar’s musings? Has the man got a good point?


















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