Behind the Scenes

FOUNDERS

Neil Ackland

Managing Director

Neil [junior] left rain, wind and his smart suit back in England in 1998 to start the good life in Australia. It didn't take him long to acquire a casual wardrobe and his love of music lead him to starting the commercial arm of Sound Alliance.

As Managing Director Neil is the creative force behind the expanded portfolio of businesses and is constantly driving new opportunities for Sound Alliance.

Neil has a unique understanding of how to build brands, support client brands, how to communicate with consumers and most importantly how to establish a sustainable and profitable business model from niche web communities.

Andre Lackmann

Technical Director

Sound Alliance's first and most successful web property inthemix.com.au was all but a twinkle in Andre's [djdrey] eye back in 2000. The tech crash had made the "internet" a dirty word yet Andre was busy in his spare bedroom building a place to upload and share his club photos and his passion for dance music.

Fast forward a decade and Andre's twinkle has flourished somewhat. Andre now oversees the technical aspects of the Sound Alliance business. His army of designers and developers keep our business abreast of the latest technologies.

Libby Clark

Director, Operations

Of the three founding partners, Libby [libby] kept her "real job" (working in corporate HR) the longest. When she decided this was no longer her destiny, she took the leap and joined Andre and Neil in her search for internet glory.

Libby tapped into her HR past and began to recruit the team and set about producing online content for the website. Libby has since been responsible for building a national editorial network of over 4,000 dedicated contributors, a 35 strong full-time staff roster and managing the QJump ticketing business.

CONTACTS — GENERAL

General Manager - Tim Hardaker [i_have_ADD] e: tim.hardaker@team.inthemix.com.au

Editor - Jack Tregoning [JackT] e: jack.tregoning@team.inthemix.com.au

Deputy Editor - Dave Ruby Howe [daverh] e: dave.rubyhowe@team.inthemix.com.au

CONTACTS — SALES

Sales Director - Grytt Young [Grytt] e: gyoung@thesoundalliance.net

Advertising Account Manager - Kate Rodgers [jetgrrl] e: kate.rodgers@team.inthemix.com.au

Advertising Account Manager - Lisa Percy [LisaP_] e: lisa.percy@team.inthemix.com.au

CONTACTS — PROMOTIONS

VIC State Promotions Coordinator - Kat Loughrey [Kat_in_Japan] e: melbourne@staff.inthemix.com.au

QLD State Promotions Coordinator - JoAnn Curtis [Lady Lex] e: queensland@staff.inthemix.com.au

WA State Promotions Coordinator - Ben Swan [benjiswan] e: perth@staff.inthemix.com.au

SA State Promotions Coordinator - Lauren Neko [the elektro kitten] e: adelaide@staff.inthemix.com.au

ACT State Promotions Coordinator - Danika Nayna [Danikan] e: canberra@staff.inthemix.com.au