All About Area 21
Throughout the summer Smirnoff is running it’s own AREA 21 entertainment, stage and bar at festivals around the country. There’s a packed line up of class local talent deliberately playing unique sets, and the eleveated DJ platform is playing host to touring internationals playing unexpected sets in unexpected styles, demonstrating their musical diversity and entertaining the crowds with a taste of something completely original.
DJ sets from Future Music Festival's Area 21 now on ITM
Want to get a taste of what went down at Area 21 on the Future Music Festival tour earlier this month? Check out ITM-FM for th exclusive recordings! [more]
Area 21 hits the Future Music Festival, check the videos on ITM!
This month it was Sydney and Brisbane’s turn to experience Area 21, with the stage setting up shop at the Future Music Festival. Check the videos here on ITM! [more]
Mark Knight & Elite Force to play Area 21 sets at Future Music Festival
For the Future Music Festival you’ll be able to catch both Toolroom record label head honcho Mark Knight and tech-funk mastermind Elite Force throughout the day, as well as top class locals. [more]
Kiss My Grass DJ sets now live on inthemix
Whether or not you were in Melbourne for the massive Australia Day dance music extravaganza Kiss My Grass, you can now relive the magic of the day thanks to inthemix and Smirnoff Experience’s Area 21 stage. [more]
With tens of thousands of tickets sold, the summer weather returning for just one day and a party populace that was ready to rock, last weekend's festival contained all the ingredients to deliver a day for the ages. [more]
With Doomben Turf Club as the consummate host venue for the kickstart of the national Future Music Festival tour, Brisbane was treated to something very special on the postcard-perfect first day of Autumn. [more]
Beautiful weather, 140 of our finest local DJs, 12 live acts playing across a massive 7 stages, and all the proceeds going to our beloved Kiss FM. You just can’t go wrong, and all in all it makes for a first-rank way to celebrate Australia Day. [more]
With the venue giving Leed's festival a run for its money in terms of muddiness, over 20,000 punters gum booted up and headed for the beloved Gold Coast spit in search of some much needed summer two-stepping. [more]
Summadayze 2008… Here we go! Me, along with 25,000 or so others, had an absolute ball of a time. There is no better place to be to celebrate the start of another clubbing year. [more]
Elite Force - Area 21 at Future Music Festival, Sydney
Simon Shackleton’s Elite Force project began way back in 1996, debuting on his own newly founded Fused and Bruised label with a series of peerless 12s and remixes. [more]
Giv - Area 21 at Future Music Festival, Brisbane
Giv started off just like any other clubber... on the dancefloor, which in turn led to a desire to be behind the decks delivering music to the people. [more]
Tony Venuto - Area 21 at Future Music Festival, Sydney
Tony Venuto has definitely made his mark in the Sydney club scene, a lover of house music and with a passion to entertain, Tony picked up his first turntables at the age of 15. [more]
DJ Freestyle - Area 21 at Future Music Festival, Brisbane
With 40 international releases and remixes to date, on some of the most prestigious house music labels in the world, DJ Freestyle has firmly established his name on the international house music map. [more]
As summer rolls on Smirnoff Experience’s brand new Area 21 popped up once again recently, this time at Kiss My Grass in Melbourne on the Australia Day long weekend. [more]
One of the most prominent DJ/producers in Australia’s dance music history, Bexta has become a household name to trance fans. [more]
Hailing from Manchester, Eric Powell comes from a great tradition of Northern England DJs who put Manchester on the clubbing map in the Halcyon days of the late 80s. [more]
Chardy is a local Melbourne DJ who is renowned for his electro disco dub tech house. He is a totally focused and highly motivated artist/producer who is now studying engineering. [more]
Adam Bartas knows that DJing isn't just about playing the right records at the right time. It's about connecting the emotion and passion that of the track and conveying it to the dancefloor. [more]
Tune in to the sweet sounds of the one and only Sister Bliss of dance superstars Faithless. After the rapturous repose to her set recorded at Summadayze in Melbourne, we think you'll enjoy this little gem just as much! [more]
The Area 21 stages at some of Australia's biggest festivals will play host to touring internationals playing unexpected sets in unexpected styles. Check out this set from Sister Bliss at Summadayze on NYD! [more]
Area 21 at Future Music Festival, Sydney
After Melbourne and the Gold Coast had the chance to party at Smirnoff Experience’s Area 21 stage throughout summer, earlier this month it was Sydney and Brisbane’s turn, with Area 21 setting up shop at the Future Music Festival. [more]
Area 21 at Future Music Festival, Brisbane
After Melbourne and the Gold Coast had the chance to party at Smirnoff Experience’s Area 21 stage throughout summer, earlier this month it was Sydney and Brisbane’s turn, with Area 21 setting up shop at the Future Music Festival. [more]
Area 21 at Kiss My Grass
As summer rolls on Smirnoff Experience’s brand new Area 21 stage has popped up once again, this time at Kiss My Grass in Melbourne on the Australia Day long weekend. [more]
Area 21 at Summadayze - Daytime Clip
This summer Smirnoff Experience have introduced a brand new concept to some of the east coast’s biggest dance festivals, with headline superstar DJs playing unexpected sets away from the mainstage… and away from their known style! [more]
Fresh from rocking it at Summadayze in Melbourne the previous weekend, the Smirnoff Experience Area 21 juggernaut rolled in to the Gold Coast on Saturday January 5th for Summafieldayze. [more]
Fresh from rocking it at Summadayze in Melbourne the previous weekend, the Smirnoff Experience Area 21 juggernaut rolled in to the Gold Coast on Saturday January 5th for Summafieldayze. [more]
This summer Smirnoff Experience have introduced a brand new concept to some of the east coast’s biggest dance festivals, with headline superstar DJs playing unexpected sets away from the mainstage… and away from their known style! [more]