Rusko - O.M.G.!

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Strap yourself in, hide the women and children, and brace yourself for the latest soul-wrenching episode from Rusko. Breaking onto the scene in late 2007 with FabricLive: 37, Rusko has ridden the wave of success to release his first full length album in 2010. O.M.G.! continues his trademark mid-range wobble, yet gets some fresh new influences from the disco and house scene. As a result, Rusko’s devastating new album features an eclectic group of guest artists including Rod Azlan, Atlanta’s own Gucci Mane, Redlight and DJ-vocalist Ben Westbeech, whose distinctive croon is well known to lovers of deep house.

While experimenting with new sounds, Rusko stays close to his Leeds university roots, where he was exposed to the dub reggae sounds of Sub Dub and Digital Mystikz. True to his origins, District Line exemplifies Rusko’s desire to never stray far from the deep reggae sounds that have made his name. Where there has been a change is in the departure from the intense grime and wobble. Those who are looking for a taste of Jahova or Cockney Thug in this album may have to look elsewhere.

Woo Boost starts off the album with the familiar bass-laden, bumping heat that Rusko is known for. However, the mood quickly changes when the man shows off his versatility with radio-friendly house banger Hold On. The pop sound is a result of the collaboration with Amber Coffman of the indie band Dirty Projectors and might be hard for the dubstep faithful to swallow. It definitely seems as though radio play was a strong consideration in this new project.

Throughout the album, familiar sounds can be heard – and the Daft Punk gods must have been invoked when Rusko was producing the catchy, upbeat My Mouth. Again in Got Da Groove, Rusko serves up the French electronic bent that Daft Punk made famous, this time mixed with the insidious Atlanta southern rap sound.

O.M.G.! gives listeners a chance to discover all facets of Rusko, who shows off his influences by incorporating a distinct variety of tempos and styles. There is also a bit of rediscovery packed in the song-list, with Kumon Kumon a sort of uninspired nod to early ‘90s rave that falls flat in the middle of the album. While this patchy programming makes it difficult to give the album a solid listen through, it is certainly not a deterrent. O.M.G.! is just the beginning of what Rusko has to offer and a good clue as to what’s to come from his future full-length albums.

O.M.G.! is out 9 July on Mad Decent through Inertia.

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