Adidas have taken the wraps off their latest Originals collection, with the new range sure to get Star Wars fanboys the world over quite hot under the collar. Why is this relevant to dance music fans? They’ve roped in the dastardly duo of Daft Punk to help.
“Star Wars and Adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts you’ve followed for a lifetime,” reads the PR blurb.
Taking a look at the video circulating online to announce the union, we were a little surprised to see a cast of music stars featuring. In particular Daft Punk and LTJ Bukem stood out, alongside David Beckham, Snoop Dogg and more.
We’re not entirely sure of how Daft Punk is relevant to Star Wars (sure they wear masks, so maybe the link is to Darth Vader?), but it doesn’t really matter because the video looks cool and that’s the main objective with advertising. Right?






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